Optimizing front-end code
Before beginning any speed optimization effort, make sure that your Shopify website is optimized for performance. Liquid is the coding language used by Shopify. The more liquid loops you have on your site, the more your server will have to process and load. In addition to that, you should try to reduce the number of unnecessary HTML comments. Also, try removing unnecessary HTML comments and empty elements. Changing the number of HTML comments and empty elements can speed up your page.
Other optimization efforts include reducing the size and number of files on a page. By reducing these two factors, your site will load faster. If you’re using a 3rd-party app, consider coding its features directly into the theme. Third-party apps may be necessary for some functions, such as storing user data on a server. But if you’re only using them to interact with your users, it’s not necessary.
Moreover, you should avoid using auto-playing videos. Not only does auto-playing videos annoy some users, but it also negatively affects SEO. Instead, use a hero layout. You should also check the installed apps and remove them if they’re not useful for your store. If they’re slowing down your website, consider installing a substitute program. There are many ways to optimize your Shopify website.
Another technique that helps to increase the speed of your Shopify website is the use of CSS sprites. This method merges multiple photos into one with a single request. The process involves downloading the sprites and dragging them to the desired place. The result is a website that loads faster than a non-slow one. Using CSS sprites can also help you to reduce the number of HTTP requests per image copy.
While you can use the built-in image compressor in Shopify, you can also use image compressor applications to upload images. Most of these programs use similar algorithms, so it’s just a matter of finding one that fits your budget and provides the same visual results. Compressing images from outside of Shopify is a relatively straightforward process. You can use a free online image compression program such as TinyIMG to save image files, and then upload the compressed version into your Shopify website.
Images can impact the speed of your Shopify store pages. By optimizing your images, you can cut the size of these images by around 21%. This will lead to faster loading times and an improved shopping experience. The following methods will help you optimize your images to speed up your Shopify store. If you’re not sure which ones are the fastest for your site, try some of the following suggestions. If your images take up more than 70 KB, you’ll want to use a lower resolution image.
o Use descriptive file names and keyword-rich alt texts. Alt texts are important because they help users read the visuals. When users are unable to read a file name, alt text will be shown instead of the picture. This will ensure that your images are accessible to all visitors to your store, including those with browser issues. You can automate this process by using a Shopify image compression app.
o Use a quality compression app. For optimal results, use a Shopify image compressor application. Alternatively, a free tool called Minifier can help you compress images. Minifier has analyzed over 32 million images and provides optimized solutions based on the highest standards. Once your images are optimized, you’ll have a faster site. It also helps to optimize the speed of your website by reducing the size of individual files.
o Use a lossy image compression application. Lossy compression compresses images without losing quality, so it will save you more space while maintaining a high quality image. However, you should always make sure to restore changes to your images within 30 days. Minifier offers manual and automatic optimization plans. Manual plans give you 60 free images and cost $0.01 per image. Monthly plans give you more optimized images for a set price.
CSS is one of the largest contributors to the overall page size. It contributes 78% of the total page weight. To reduce the number of CSS files on your site, make sure that your media type is set to “display: web”. This will make sure that your online store’s stylesheets are only used when the media type matches. CSS files may also be compressed using smart tools.
If you’re looking for a quick way to improve your website’s load speed, consider removing unused apps from your Shopify site. The uninstall instructions for Shopify can help you figure out what apps need to be removed. You can do this yourself, or you can hire a Shopify speed optimization agency to perform the process for you. The speed optimization process typically takes about 2 weeks, but can result in an increase of 30% organic traffic.
By compressing files, you can decrease the size of your website by up to 70%. By doing this, you’ll reduce the size of HTML and CSS files by using preload and minifying techniques. This way, only the code that’s actually used will be downloaded, resulting in faster page load times. You can also use preloading techniques to ensure that your JS files load in the critical path.
If you don’t know what inefficient code is, seek out the help of a Shopify professional to help you determine which files are slowing down your website. Using the Theme Inspector tool can help you identify slow lines of code. It’s also possible to optimize the content of your site by using MAPS. This is a framework that merchants use to create mobile-friendly web pages. Since smartphones have become a necessity, they’re not just for communication anymore. They’re also used to transfer money, complete classes online, and shop for their favorite products.
Fixing broken links
Having broken links on your Shopify website can ruin your online business. You can fix these errors by following the steps below:
First, you must find the source of the problem. There are two possible causes of broken links: the first is that the site has been taken offline or has been permanently deleted without adjusting the internal links. Second, it is because the external site has either been blocked by a geolocation restriction or firewall, or the links to its content have been removed. Third, broken links may have occurred because of the HTML, CSS, or CMS plugins.
To fix broken links on Shopify website, go to the link’s source. To do this, use the Google Search Console to find out which URLs are referring to. Once you find the URL, refresh your content. Otherwise, your website visitors will get 404 error messages. Another way to fix broken links is by creating 301 redirects. Using Rank Math or by updating your website’s htaccess file can also be effective.
A third way to fix broken links on Shopify website is by using an automated tool that scans your entire site. This tool will alert you every time a customer lands on a 404 page. Another way to identify broken links is to run a broken link checker, which will scan your entire site in minutes. After completing the scan, you can replace the broken link with the correct one. There are dedicated plugins available for this purpose that can make the process faster.
A broken link is a hyperlink that redirects the user to a blank page or displays an error message. It is a frustrating experience for the user and also affects your online store’s ranking on search engines. Therefore, fixing broken links is an important task. If you don’t do this regularly, you’ll end up losing money. You can use the automated broken link fix tool to do the job quickly and effectively.
Website speed is crucial for a positive user experience and overall success of your Shopify store. Faster loading times lead to higher customer satisfaction, reduced bounce rates, and improved search engine rankings, which ultimately translate into increased conversions and sales.
You can assess your website’s speed using various online tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools provide detailed reports on your website’s performance, highlighting areas that need improvement.
To optimize images, you can use image compression tools to reduce file sizes without compromising quality. Additionally, use responsive images and the “lazy-loading” technique to load images only when they become visible to users.
Yes, it’s essential to keep the number of apps and plugins to a minimum. Unnecessary or poorly coded apps can slow down your website. Evaluate the necessity of each app and consider alternative solutions to reduce their impact on loading times.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.