Get Free Marketing Consultation for Your Business
Project Overview
WheelRack, an online destination for wheels and tires, required a robust ecommerce platform to complement its large product catalog of more than 100,000 SKUs.
PROS delivered a bespoke Magento ecommerce platform that was specifically designed to support high-level inventory and improve customer usability and admin management. The project involved the creation of a responsive, mobile-accessible frontend, a bespoke vehicle fitment facility, real-time inventory integration, and optimized site performance.
The outcome was a high-performance, scalable ecommerce solution that enabled WheelRack to deliver an effortless shopping experience, streamlined backend processes, and enhanced customer satisfaction, with the prospects for long-term growth
Challenges
- Scaling a Large Product Catalog: The customer required a solution that would support over 100,000 SKUs for wheels and tires, with fast load times and organized product management.
- Accurate Vehicle Fitment Implementation: It was essential to enable users to discover the appropriate products for their vehicles using a precise year-make-model dropdown search mechanism.
- Starting from Scratch on Magento: The project demanded the entire development of a Magento ecommerce website specific to the client’s individual business logic and intricate inventory configuration.
- Developing Advanced Filtering and Navigation: Due to the volume of the product catalog, smooth and seamless navigation with advanced filtering was one of the primary UX challenges.
- Syncing with an External Product Database: There was a need for a stable integration with a huge product database to ensure real-time inventory accuracy, product information, and fitment accuracy.
Solutions Delivered:
- Custom Magento Ecommerce Platform: Built a completely customized Magento-based site from the ground up to accommodate WheelRack’s massive catalog and intricate product hierarchy.
- Year-Make-Model Fitment Functionality: Created a dropdown function that enables customers to search for tires and wheels by inputting their vehicle’s year, make, and model.
- Product Database Integration: Integrated the site with a robust product database to provide real-time accuracy in inventory and product fitment data.
- User-Friendly Navigation & Filtering: Created advanced filters and easy-to-use navigation to enable customers to navigate the vast product catalog and locate precise matches easily.
- Scalable Architecture for Growth: Provided a high-performance, scalable ecommerce platform to support future growth, traffic growth, and growing product lines.
Results
- Seamless Management of 100,000+ SKUs: The new Magento platform made handling and displaying a huge product catalog efficient without affecting performance.
- Better Product Search & Fitment Accuracy: Consumers were now able to quickly locate the correct wheels and tires with a simple year-make-model fitment tool, which increased customer satisfaction.
- Better Mobile & Desktop Experience: A responsive layout gave users a seamless, optimized browsing experience on all devices, increasing engagement and retention.
- Simplified Inventory Updates: Connecting to the product database provided real-time updates, minimizing manual labor and enhancing precision in listings.
- Improved Operational Efficiency: With a backend developed specifically for their needs, the WheelRack team was able to handle products, categories, and orders better, conserving time and resources.
Technologies & Services
Technologies and services implemented: Magento 2 website, digital marketing, Google ads, Meta Ads, marketing automation, graphics, and content marketing
