Business owners know that mobile is here to stay. It’s is important for all types of businesses to think about mobile users. As of now, almost everyone is on mobile, it becomes crucial for businesses to focus on their mobile friendly websites and provide better user experience to their customers. Besides, Google has always encouraged website owners to make their sites responsive and most importantly secure by implementing SSL certificates. SSL allows websites to be accessed over HTTPS, which encrypts information sent between the visitor and web server. Here are some of the top reasons about why your business needs a secure mobile friendly website:
1) Everyone is on Mobile
Today, 1.2 billion people use mobile devices to access the web. About 80% of internet users use a smartphone for browsing, chatting, online shopping etc. B2B & B2C customers want to get everything quickly and have the power of internet available at their finger tips. As a business owner your website’s job is to deliver the best user experience for your businesses website visitors, which ultimately will turn into leads and customers. This will help your business get more customers, sales and boost your overall revenues, even if you are a retail business. Since, over 71% of walk-in customers would have researched your business on their smartphones.
2) Mobile Friendly Websites Rank Higher in Google Search Engine Results
Google has been heavily favoring mobile-friendly websites after their announcement about mobile friendly SEO update which talks about mobile-friendliness as a ranking signal for SEO. As a result, businesses start focusing more on responsive websites in order to stay ahead of their competition. Some of the top companies who really nailed with their mobile friendly websites include Shutterfly, Google Maps, Etsy, BuzzFeed, Huffington Post, Express, Zappos, ABC, KissMetrics etc.
3) Mobile Users Buy More
As a business owner you must be knowing, mobile users comparatively spend more online. An Invesp report predicts that more than 2 billion mobile commerce transactions will take place from Q1 of 2016 through Q4 of 2017. Smartphone users usually account for the lowest dollar amount per transaction. These users mostly make small & frequent purchases. So if you are selling your products or services under $10, mobile users are your actual target audience.
On the other hand, Tablet users have the highest average transaction value among all devices including desktop.
4) Over Half of Web Traffic is Mobile
Mobile web browsing has surpassed desktop with global mobile and tablet browsing accounting for 51.3% versus the desktop’s 48.7%, according to the latest data StatCounter – A Web Analytics Firm. This means that over half of all web traffic is via mobile. If you are interested in attracting mobile traffic towards your online business, you need to be thinking mobile.
5) 90 Percent Of Retail Shoppers Use Smartphones for Research
Mobile users mostly buy products & services online within their local area. According to a research, 69% of mobile users expect a business to be within 5 miles of their location when they decide to purchase something. It is important for all types of businesses (large or small) to have a web presence and get listed to local directories that cater to mobile users. If your website doesn’t show up on the first page of Google for some important keywords related to your products or services, then you are losing potential mobile customers. So if a customer is looking for something online, your goal should be to have your website and contact information at their search since you may be their close vendor or seller. For this you need a highly optimized mobile friendly website so that you can easily show up in the search engine results for these on-the-go consumers.
6) Social Media Referrals Usually Come From Mobile
As social media continues to grow and evolve, people spend more time on it. It has been estimated that about 91% of mobile internet access is used for social media activities. So if your business is on social media, there are more chances of social media referrals for your business via mobile devices.
If your business is involved in social media marketing of any sort, there is a better than average chance incoming traffic will be accessing your site via mobile devices. But if your website is not responsive, it will have a negative impact on your social audience.
It is not too late yet! We encourage you to design & develop your mobile friendly website today. Start by contacting us for a free consultation. We look forward to speaking with you soon!
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.