- Migrate your site to Magento 2 for improved performance.
- It is fully responsive and more user-friendly.
- It is easier and less costly to maintain.
- It provides regular releases of new versions hence better functionality.
- It has a new backend admin panel for admin users.
- It offers the latest features with the more modern interface.
It is the top priority of every e-commerce leader to create an unforgettable experience for users. From enhancing the page loading speed to delivering a mobile-friendly browsing experience, retailers do their best to attract customers. Due to its great compatibility and top-rated features, Magento continues to be among the top choices for merchants. Yet Magento 1 has some issues related to its performance, like poor page load speed, which is why the Magento team came up with a solution by launching the upgraded platform Magento 2 recently.
Below are some of the reasons why you should migrate your ecommerce website from Magento 1 to Magento 2.
Improved Performance and Scalability
Magento 2 undoubtedly performs better than Magento 1 in every way. Its improved indexer helps in increasing its query performance speed. It is simple to cache requests in Magento 2 as it uses the prominent HTTP accelerator technology – Varnish cache. It has improved performance and scalability and more than one admin users can create as well as edit e-commerce products information.
Improved Checkout Process
One of the deciding factors about making or not making sales is the checkout process. If the checkout process in your store is not good, the users will keep abandoning their shopping carts and neither retailers nor customers like it. Magento 2 platform provides so simple and safe checkout to your site that the visitors can purchase items with just a tap and it surely will improve the traffic on your e-store.
Mobile-friendly and Responsive Design
The way information is being accessed has been changed by the internet. Now the internet is not only used on computers but on laptops, mobiles, and even watches. Magento 2 is easy to use apps and has touchscreen friendly admin panel which makes it easy to deal with your store via mobiles or tablets. Having a mobile-friendly e-commerce website is a sure way to deliver a perfect checkout experience to your customers.
A More Organized Admin Interface
The admin panel of Magento 1 was complex and less user-friendly than Magento 2. The lifetime sales, average order, last orders, last and top search terms are displayed on the new dashboard which helps to monitor the present condition of your business. Magento 2 allows you to customize the new admin panel as you like and navigate through all of its parts easily.
Easy to Upgrade
Magento 2 is easy to upgrade and regular updates mean having new and exciting features. The new versions are released every now and then which offers security patches to help retailers stay secure. As a result, the e-commerce experience is enhanced for you as well as your customers and that will automatically increase your sales.
Magento 2 fulfills every crucial requirement of an advanced e-commerce store. A lot of focus is put on securing user details and providing a secured checkout process. The crucial details of the customers will be safe regardless of the payment method that is selected to complete the transaction.
Offers Lots of Key Integrations
Magento 2 provides numerous key integrations that are useful extensions including payment gateways such as Paypal, Braintree, and more. The features and functionalities of your e-commerce store will be enhanced by them as you can use them to do crucial activities in your e-store. It allows payment options to your customers and leads to an increase in sales.
It provides your customers with an instant purchase feature decreasing the hassle of placing orders. The customers can simply go to the instant purchase button on the detail page of the product on your e-commerce website which redirects them to a confirmation page, where they can place their order. It even promotes impulse purchases as orders can be placed on the go without following checkout processes.
Email Marketing Automation
Dotmailer email marketing automation is one of the latest features of Magento 2.2 which allows you to create campaigns within minutes. Merchants can create automated campaigns through SMS, Push, email and other channels and manage transactional emails for their Magento stores. The toolset of Dotmailer is easy to use but they do offer help in case the customers face any issue.
The reporting plays a crucial role in attaining success in your e-commerce business. The report is refreshed constantly to reveal new information which gives you the understanding and measurements you require to deal with your web-based business. This element offers you insight into three vital areas: orders, customers and products.
When You should Upgrade to Magento 2
Magento will quit working internally at some point as there will be no security patches released and you will have to move to Magento 2 sooner or later. You will basically be updating your site when you migrate to Magento 2. Magento 2 comes with many architecture and design. You need to hire a Magento developer as the process is not as easy as you might have imagined. The migration can take about 3 to 6 months and you should consider migrating to Magento 2 in order to save cost and time. It is better to migrate before the year ends and if you don’t begin now, then you can’t do it before the year’s end.
It is a must for retailers to migrate from Magento 1 to 2. Many retailers are choosing Magento 2 as it allows them to make their e-commerce website support a broad range of functionalities and provide faster time to respond to users. The website needs optimization and new features to customers to deliver good customer experience. Now that Magento 2 is available, it is not advisable to spend time and money on upgrading to a later version of Magento 1. Since Magento support will also end which means you will stop receiving the security updates you need to keep your site safe, therefore migrating to Magento 2 has become a must.