Right from the moment Google introduced RankBrain as the latest part of their search algorithm, various businesses and online marketing comapnies have not clearly understood what it really is and how it functions. If you are thinking about Rankbrain’s impact on SEO, stay with us as we have brought you the right information as confirmed by Google that you need in order to know more about it.
What is RankBrain?
Launched by Google in 2015, RankBrain is a machine learning algorithm that is meant to assist Google in comprehending search results, especially those that have never been witnessed by Google earlier. This implies that RankBrain has a more vital influence on the 15% of search queries daily that are not seen by Google before. However, it can affect popular queries as well.
RankBrain will assist Google by providing the facility to give more importance to certain kinds of keywords that are normally overlooked while ranking search results in a search query results.
The whole concept of RankBrain is very simple: ‘to present the users with the best search engine experience by taking their least amount of time so that when users type in a search query, they receive almost immediate results’.
How RankBrain Works?
RankBrain’s main objective is to provide the users with further appropriate search results by understanding the meaning of the entire phrase rather than emphasizing on singular words. Naturally, this algorithm is meant to manage complicated long-tail queries in an effective manner, understand the ways in which they are related to certain topics and present the users with the right search results.
RankBrain is capable of understanding patterns behind various search queries that may look irrelative and seeks connections among them. This enables Google to comprehend a phrase that has never before been dealt with by associating it with phrases it has already come across. This implies that as a machine-learning system, RankBrain is teaching itself continually, apparently by keeping attention to metrics such as time spent on page by the users or bounce rate. E.g. if a user thinks that the results that are displayed are not related to their query, the algorithm will display different results for that query in the next time.
Impact of Google RankBrain on Search Engine Results
It may come as a surprise to many that the manner in which RankBrain impacts the actual search results is not as considerate as the majority of the people thought it would be. Although Google said it earlier that RankBrain is the third most significant part of the Google search algorithm but Gary Illyes explained that while RankBrain is “touching” all the search results, it isn’t significantly altering the order or the way these results show for various searches.
RankBrain will impact queries from all the countries and languages, thus it can be implemented notwithstanding the languages.
There have been various misconceptions regarding RankBrain in the industry. We have provided some of the most common misconceptions that were deflated by Google:
RankBrain is not influenced by advertising spend. The manner in which the regular organic search results where it does not matter whether a website is spending $1 million per month on AdWords advertising or $0, it is the same with RankBrain.
- Social Sharing
Various SEO algorithms have concern regarding social sharing, however, Google has validated that despite the number of times a website is shared or liked on the social media, it is not having any impact on RankBrain at all.
- Market Areas
In highly competitive market areas RankBrain does not play a highly significant role. It is capable of possibly influencing a more competitive search query just as much as one that anyone seldom searches.
Optimizing for RankBrain
RankBrain has a vital part to play in the manner content is filtered by search engines. As Google representatives have said that it is the third most prominent ranking factor. We provide you the best tips that will assist you in maintaining the growth of your organic presence:
- Research the Intent Behind Every Keyword
Machine learning has started to comprehend the ways in which context plays a role in searches. It is important for you to know and understand the intent of searcher behind each keyword otherwise you can end up consuming an immense amount of time as well as money. The best way to do this is by placing yourself in the shoes of the user and see what they are really looking for.
- Craft Long-Form, Relevant Content for It
After you are sure what the intent of the user is, you must start to work on the content for it accordingly. The overall objective that Google always has is shared by RankBrain as well, i.e. to present the user in the very first search with the content that they are actually looking for. It is very simple; in case your content is not helpful in solving the user’s problem for a particular query, you are not going to be ranked for it. Always keep in mind that content is always the king and plays a vital role when it comes to ranking. If you fail to provide a content which is not relevant, you will not receive traffic on your website. Ensure that you are creating a content which is long-form and solves the user’s problem in an effective manner.
RankBrain is aware which content is appropriate for the searcher and which is not. So make sure that you keep the aforementioned tips in mind and work accordingly to rank higher in search engine results.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.