Southwest Airlines- History Timeline Business Strategy

Rollin King and Herb Kelleher decided to launch a different kind of airline more than 50 years ago

– Southwest now operates over 2,700 flights daily, carrying 57 million passengers to 57 locations throughout the Southwest and beyond

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– This year’s revenue was a total of $5.5 billion, slightly below the 2000 revenue of $5.6 billion.

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Despite operating in an industry where it is very difficult to do so, the company not only survived but also flourished.

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