Revenue Attribution helps businesses determine which marketing channels drive sales for better ROI in eCommerce.

Last-Touch Attribution gives full credit to the final interaction before purchase, but can overlook earlier impactful touchpoints.

Customer Journey Mapping helps visualize how users interact with marketing channels, aiding revenue attribution analysis.

ROI Tracking is key to evaluating the success of each channel, helping allocate resources to the highest-performing strategies.

Future of Attribution involves AI-powered models that automatically adapt to evolving customer journeys in eCommerce.