Google Ads focuses on intent-based marketing, targeting users searching for specific terms, while Facebook Ads emphasize audience-based targeting.

Facebook Ads are often cheaper per click than Google Ads, but this varies significantly based on the industry.

Both platforms offer automated  management, but Google’s AI capabilities are mature for predictive performance insights.

Cross-platform integration in 2024: Google Ads with YouTube, and Facebook Ads with Instagram, expanding campaign reach further.

Google Ads and Facebook Ads continue evolving in 2024, with enhanced tools for tracking, reporting, and scaling ad campaigns.