Table of Contents
- What is Video Marketing
- Why is Video Marketing Important
- Top Video Platforms
- KPIs of Video Marketing & Advertising
- The benefits of video marketing
- Types of Video advertising
What is Video Marketing
Video marketing is the use of videos to promote and market your products and services, increase your participation on digital and social channels, educate your consumers and customers, and reach your audience through new media.
Businesses need video marketing strategies-this idea is not new. What has changed is how important video has become on every platform and channel.
Videos are no longer just part of your overall marketing plan. It is the core of your outreach and campaign efforts, especially your social strategy.
Due to the cheap Internet bandwidth, video streaming began to become popular on mobile phones and has now transitioned to TV screens.
- 86% of companies use video as a marketing tool. It is 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017, and 61% in 2016
- 93% of marketers who use video say it is an important part of their marketing strategy. It is 92% in 2020, 91% in 2019, 85% in 2018, 82% in 2017, 88% in 2016, and 78% in 2015.
Video is worth 1.8 million words. It is a very powerful medium that makes it easier than ever to evoke emotions and build relationships on a large scale. For organizations that mainly sell products to other companies, Video marketing has become a very effective strategy for reaching, educating, and cultivating potential customers.
Videos are everywhere from teenagers on TikTok to brands producing multi-million dollar Super Bowl ads and everyone is creating user-generated content, sharing it, and most importantly watching it.
Why is Video Marketing Important
The use of video in marketing has gained a lot of traction among businesses of all sizes, including entrepreneurs and small businesses. The key to their popularity is that they are relatively easy to interact with potential customers and customers across multiple platforms.
Rise of Video in Marketing
Over the years, video is gaining pace with the rise of more creators, artists, and other individuals.
Over time, the size of gadgets has shrunk, and people now pay less attention to TV than smartphones. Research has found that people are 1.5 times more likely to watch videos on mobile phones than on any other device.
Using video content in your marketing efforts enables you to increase brand awareness while connecting with consumers on a personal level. In essence, video content provides a real-life behind-the-scenes view of what is happening with your brand and encourages your audience to participate. If you want to incorporate the latest digital marketing trends and bring your brand to life, then including video marketing in your strategy is a good starting point.
KPIs of Video Marketing and Advertising
86% of video marketers say that videos increase the number of visits to their website. (Down 1% from last year)
83% of video marketers say that videos help increase the average time visitors spend on the page. (Increased by 2% over last year)
The benefits of Video marketing
These days, Video marketing is everything, but are you wondering why so many companies have joined the well-known trend?
It turns out that video can increase traffic, engagement, and conversion rates—but that’s not all. This is a valuable content format with many benefits.
Through the video, you can:
- Accelerate your company’s revenue growth
- Rank higher in search
- Increase traffic to your website
- Get more backlinks to pages with embedded videos
- Increase conversion rate
- Get more open and click your email to send
- Increase shares on social media
Top Video Platforms
YouTube video Marketing
YouTube is often confused with other social media sites, but we want to separate it because it is important from a search and evergreen perspective.
With More than 1 billion users worldwide, YouTube is the second largest search engine. In fact, according to a Google consumer survey, “67% of millennials agree that they can find any video they want to learn on YouTube.”
If you don’t have an audience of your own on YouTube, don’t worry. Similar to other social networks, you can reach highly relevant target audiences on YouTube through targeted advertising.
Facebook video marketing
The average number of videos on Facebook is more than 8 billion views per day, and the video viewing time exceeds 100 million hours. Video is how Facebook users want to consume content.
There are a few different ways to start using Facebook video marketing. The first is Facebook video ads. You can place targeted video ads to show to the right audience.
Twitter video marketing
Videos are also a great way to stand out in Twitter feeds. Twitter reports that a tweet with a video is 6 times more likely to be retweeted than a tweet with a photo, and a tweet with a GIF is 3 times more likely to be retweeted.
Twitter is about having conversations, and videos can be a great way to elicit responses, stand out from existing conversations surrounding trends, and start new conversations.
Types of Video Advertising
Here are some of the main types of video ads:
1. YouTube Advertising
In the age of visual content, YouTube advertising has become a cost-effective way for brands to convey product or service information to specific target markets. With enough analysis tools, you can seamlessly customize your video ads on YouTube.
2. Bumper Ads
Another format of YouTube video ads is short bumper ads. These ads last about 6 seconds, can be played before, during, or after the video, and they are not allowed to be skipped.
3. Facebook and Instagram Video ads
You can easily manage Facebook and Instagram video ads on the Facebook Ads Manager.
There are several different types of Facebook and Instagram video ads. You can place ads in news sources on both platforms, in-stream ads in other videos that users watch, or use paid Facebook and Instagram stories.
The growth of video marketing provides unique opportunities for brands like you. As consumers continue to prefer video over other forms of content, they now expect brands of all sizes and industries to use video to connect with them.
Platforms are paying more and more attention to video content, and even new devices such as mobile phones and tablets are more suitable for video than ever before. This means you must make the most of this amazing marketing tool to stay competitive. The longer you wait, the more customers you will lose.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.