Table of Contents
- Run Campaigns
- Build your Brand Awareness
- Build your Email List and Stay in Touch
- Optimize for Mobile
- Collect Reviews and feedback
- Create social media campaigns
- Market most popular Products
- Provide quality customer service
- Worldwide shipping
Ecommerce has exploded in the past decade, and the pandemic has pushed it forward at a record pace. In 2020, consumers spent more than 861 billion U.S. dollars online at US retailers, an increase of 44% over 2019. The global e-commerce industry will reach US$4.9 trillion this year.
- Ecommerce accounts for 10% of all retail sales and is expected to grow at 15% year-on-year
- By the year 2040, it’s estimated that 95% of all purchases will be through ecommerce
- The average ecommerce site publishes 4.55 posts a week on their Facebook page
It is estimated that there are more than 24 million ecommerce sites. The competition is fierce, but with the right tactics and strong growth strategy, you can bring high-quality traffic to your online store, convert new visitors into repeat customers, and achieve ecommerce success.
This article describes the best ways to develop an ecommerce business, regardless of the type of product or service you sell. We will discuss 9 best strategies you can use to increase sales and grow your online store. Let’s dive in…
9 Best strategies to Increase ecommerce sales:
In order to increase sales, you need a game plan. Here are 9 different ways to get you on the road to success.
1. Run Campaigns
Customers love to discover new brands and products from trusted sources. By running native advertising campaigns through native advertising platforms, you can use the credibility of popular publications to show your brand to new audiences. By doing this, you can target your ideal customers and show them your content in a true, non-intrusive way when they are ready to interact with them.
2. Build your Brand Awareness
Building brand awareness is to let people discover your brand and recognize it again in the future. In order to do this effectively, publish regularly on social media channels, combining organic content with paid promotions.
You should have a strong SEO strategy, so when consumers search for products, your content will appear on the first page of results. Complementing Taboola’s brand awareness activities, you can successfully increase sales.
3. Build your Email List and Stay in Touch
Email is still the best performing channel. 59% said that marketing emails influence purchasing decisions.
Always include an opt-in email capture form on your website and add one during the checkout process. Promote registration by offering some rewards, such as discount codes, free shipping, or other valuable offers.
Start with a few email campaigns per week, but try to find the right balance between high open rates and low unsubscribe rates. Personalize content and keep it interesting by including articles, videos, guides, and special offers.
4. Optimize for Mobile
Since 59% of ecommerce sales occur on mobile devices, and the mobile conversion rate of small retailers is 30% higher than that of large brands, an optimized mobile experience is essential.
Make your website responsive to mobile devices, automatically adapting to different device sizes. Run quality assurance (Q.A.) tests to ensure that buttons are easy to click, content is displayed correctly, and scrolling is easy. Try to simplify the browsing, search, and checkout process with auto-fill suggestions to improve the customer experience.
Â
5. Collect Reviews and feedback
For the ever-growing ecommerce business, the importance of positive reviews is self-evident. According to a study, reviews can increase conversion rates by 270%, with 97% of consumers saying that reviews affect their decisions. Ask for business reviews immediately after the checkout process and include a pop-up window with clickable star rating options to make reviews easy.
6. Create social media campaigns
Instead of waiting for customers to find you through search, social media provides a proactive approach. It allows you to showcase your content in the feeds of potential customers through campaigns. Video ads are the way to go-they performed 10-30% better on Facebook than photo ads, and engagement on Instagram increased threefold.
In particular, Instagram has invested a lot of money in its ecommerce function. Shoppable posts generate 130 million clicks every month. Try all available placements like your Instagram page and story, Instagram Live, IGTV, and Reels.
7. Market most popular Products
There is a reason why popular products get high rankings. Highlight these items on the landing page, recommendation section, and other communications. You will sell more, especially when you show all the positive reviews written by other people.
8. Provide quality customer service
Approximately 45% of American consumers will abandon online transactions if their questions or concerns are not resolved quickly. Excellent customer service is essential to the long-term success of your business. Create self-service content and detailed FAQ pages, provide live chat support, incentivize product reviews, and build trust with customers.
9. Worldwide shipping
Technology has helped create a borderless world, which extends to online shopping. 57% of consumers have purchased products from overseas retailers. Don’t limit your audience to local customers. Provide international shipping. If you are unable to provide free global shipping services, be upfront about the additional costs to avoid customers being surprised or angry.
Conclusion
All these ecommerce strategies have been tried and tested. Some will bring quick victory, some will bring long-term success. Always keep your audience in mind, and see how they react to different methods by regularly reviewing your customer and sales data. You will quickly discover which strategies are best for your business and which should be abandoned.
Â
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.
