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Introduction: Setting the Stage for Super Bowl 2024 Commercials
The Super Bowl is not just about football; it’s also about the commercials. Each year, companies vie for the attention of millions of viewers with their creative and often star-studded advertisements. In 2024, the tradition continued with a diverse array of commercials that left audiences entertained, moved, and sometimes scratching their heads. Let’s dive into the top 10 Super Bowl commercials of 2024 and see which ones stole the show.
#10: Let's Twist on it Oreo
Oreo kicks off our list with a playful twist on decision-making throughout history. From the Trojan Horse to boy bands, every pivotal moment leads to the same conclusion: enjoying an Oreo cookie. This commercial injects humor and nostalgia into the mix, reminding us that sometimes, the best decisions are the simplest ones.
#9: Squarespace's Hello Down There
Squarespace takes a futuristic turn with a commercial featuring UFOs and missed connections. In a world where everyone’s eyes are glued to their screens, it takes an extraterrestrial intervention to bring humanity together. With Martin Scorsese’s directorial touch, this ad blends sci-fi spectacle with a poignant message about human connection.
#8: BMW's Talking Like Walking
Christopher Walken steals the spotlight in BMW’s electrifying commercial. With his trademark delivery, Walken reminds us that there’s only one real deal. This ad is a clever nod to Walken’s iconic persona and BMW’s commitment to innovation, leaving viewers entertained and perhaps craving a test drive.
#7: Kia's Perfect 10
Kia delivers an emotional punch with its Perfect 10 commercial. A young figure skater’s journey to perform for her grandfather captures the essence of family, perseverance, and love. As she receives a perfect score, it’s not just a win for her, but for everyone watching. Kia’s message resonates long after the final spin on the ice.
#6: Silk's Peel Planty Good featuring Jeremy Renner
Jeremy Renner takes center stage in Silk’s vibrant commercial celebrating life’s simple joys. From slicing strawberries to flipping pancakes, Renner’s energy is infectious. Paired with his real-life daughter, Ava, this ad is a reminder to savor every moment and feel plenty good with Silk’s almond milk.
#5: Verizon's Can't Be Broken featuring Beyoncé
Verizon teams up with Beyoncé to showcase the power of resilience in the face of adversity. From breaking the internet to breaking barriers, Beyoncé’s journey inspires us to rise above challenges and reach for the stars. With Verizon’s 5G connectivity, nothing can break our connection to what matters most.
#4: Dunkin's The Dunk Kings featuring Ben Affleck and Jennifer Lopez
Ben Affleck and Jennifer Lopez return for another Dunkin’ adventure in this hilarious sequel. As Affleck attempts to one-up his wife’s surprise visit, chaos ensues, and even Matt Damon gets pulled into the mix. With playful banter and Dunkin’s signature treats, this ad serves up laughs and a reminder that love conquers all, even coffee rivalry.
#3: Paramount Plus' Sir Patrick Stewart throws a Hail Arnold
Paramount Plus brings together iconic characters in an unexpected crossover featuring Sir Patrick Stewart and Arnold from “Hey Arnold!” As they aim for new heights, the commercial blends nostalgia with humor, set to the tunes of Creed. With a nod to classic cartoons and a dash of absurdity, this ad hits all the right notes.
#2: Sarah V Cream with Michael Sarah
Michael Sarah takes a surreal journey in this enigmatic ad for Sarah V Cream. From mountains to narwhals, the commercial defies expectations and embraces the unexpected. Directed by Tim Heidecker and Eric Wareheim, this offbeat masterpiece leaves viewers laughing and questioning reality in equal measure.
#1: Like a Good Neighbor, State Farm is There with Arnold Schwarzenegger
State Farm tops our list with an action-packed commercial featuring Arnold Schwarzenegger as the ultimate good neighbor. Amid explosions and chaos, Arnold struggles with a simple line, delivering laughs and excitement equally. With nods to classic catchphrases and unexpected twists, this ad is a standout in a sea of Super Bowl commercials.
In conclusion, the top 10 Super Bowl commercials of 2024 delivered laughter, tears, and unforgettable moments. From Oreo’s historical twists to State Farm’s explosive surprises, these ads captivated audiences and showcased the power of creativity in advertising. As we look forward to next year’s Super Bowl, one thing is certain: the commercials will continue to entertain and inspire for years.
Meerashri Thakar is a Digital Marketer and Content Marketing specialist with experience in generating SEO-optimized content and has made content on Product, Shopify, Drupal, Digital Marketing, etc.