Online shopping has revolutionized the ways of doing business online. Most of the customers prefer online shopping than physically going to a store. Due to huge competition among online stores, ecommerce businesses prefer to run their stores through user-friendly platforms. And if you are considering a startup or you own a small business and want to sell your products online, you should research before choosing an online platform for your store. However, you will be presented with numerous shopping cart platforms that assure effective performance. Shopify is one such platform that will aid you in establishing your own brand. It is a flexible ecommerce platform that easily integrates with other services. From stock management to shipping to customer contact management, you can customize and manage your online store effortlessly. Shopify is equally preferred by both startups and established businesses for multiple reasons. Below are some of the advantages of using Shopify for ecommerce store development.

1. Quick Set Up And Easy Use

The business owners with less knowledge of coding or web design can create their own ecommerce store with full features. You can easily sell your products online and no technical skills are required as the issue of designing a website, hosting and servers have been resolved by the Shopify ecommerce platform. You just need your products and the name of your online shop. Head to the Shopify website and it will take you a few minutes to set up your own online store after watching a few tutorials on the website. Therefore the entrepreneurs that are not tech-savvy will no longer face difficulties while starting their own ecommerce stores. However, if you need to develop and design a full-fledged customer friendly ecommerce store, our Shopify developers in San Diego can help you to beat your competition.

2. Secure and Reliable

The security and reliability play an important role in the success of any online store. You need to make sure that your private information and customers contact details are not misused. You can grow your business easily if you settle the issues of security and reliability at the onset and Shopify has got you covered in this aspect.

3. Mobile Responsiveness

Making your website mobile friendly is not an option. It is crucial as the number of people accessing the internet through their mobile phones is increasing. You are going to lose your customers to your competitors if your online store is not mobile-friendly.

4. Easy to Install Apps Available

Developing a mobile app is imperative. The customers can access your store directly from their mobile phones and it will also help you to manage your store on the go.

5. Easy Payment Gateway

Your store must have a secure and reliable payment gateway. The customers should be able to use different types of payment options. It can be a big issue for self-hosted ecommerce sites but not for those using Shopify.

6. Create a Beautiful Online Store
The success of your online store largely depends on the visuals. A visually appealing store will give you an edge over your competitors.  Shopify has developed themes and layouts to help you create a professional and visually appealing web store.

7. Pricing and Affordability
Entrepreneurs want minimum costs and maximum profits but a good ecommerce site will cost anywhere between $3,000 and $5,000. However, Shopify offers you an affordable pricing plan which has made it popular with startups and established stores alike. Shopify is based on a subscription model, where you are required to pay a small monthly fee to use the platform. You can even sell it using the platforms internal system if you decide to leave Shopify.

8. SEO & Marketing Tools
You need to optimize your online store for search engines like Google, Yahoo & Bing. Shopify has inbuilt Search engine optimization (SEO) tools that will help you to optimize your website for search engines so that it is easily found by the customers looking for relevant products.

9. Abandoned Cart Recovery
More than 50% of the customers fill their carts with products but then don’t actually buy the products. An interesting feature is developed by the Shopify to deal with the issue and that is email reminders are sent to the customers whose purchases are incomplete. More people tend to complete their purchases due to these reminders.

10. 24/7 Customer Support
Customer support is one of the many things that make Shopify a choice for many. Your issues are resolved notwithstanding what time of the day it is. Shopify has also created various videos that guide you on how to start and troubleshoot.

Shopify is one of the best options if you are planning to start an online shop. You will have complete flexibility to try out different models and ideas. In case you are not satisfied with the profit that your online store is making, you have the option to cancel the subscription and close your shop.