Monitoring ecommerce trends is a must for online retailers. You need to analyze and adopt each trend if you want to drive your ecommerce brand forward and remain ahead of the competition. Marketers’ can make their lives way easier and increase the revenue of their companies by keeping up with the latest trends.
- In 2020, eCommerce will account for 15% of all North American retail sales. At the same time in China, eCommerce will account for 23% of all retail trade. (Pixelproductionsinc)
- By the beginning of 2020, voice search will take up to 50% of search queries. (Comscore study)
- By 2020 mobile commerce revenue will be $ 189 billion, and the majority of sales will be made through apps. (Statista)
- 71% of respondents would prefer a store supporting augmented reality. The AR development will supposedly increase ecommerce profits by up to $ 120 million by 2020. (Retail Perceptions survey)
- 82% of users look for directions of retail stores using mobile devices, and 18% of them make a purchase within 24 hours after the search. (Absolunet statistics)
Ecommerce trends can make or break your year in sales. Here are the top 10 ecommerce trends that will dominate in 2020.
1. Voice Search Is Changing The World
Today, any browser is used primarily for an information search. However, most of the search queries in the future will be using voice search. This is going to shape the upcoming changes in SEO. When the search inquiry is done using a voice search then only those websites will be in the top search results that have a voice control function. It is better to integrate a voice search feature in your online shop now.
2. Mobile Commerce Is Rushing Ahead
Mobile commerce is evolving faster than other ecommerce industries collectively are. Add voice control, simplify the ordering process, experiment with Augmented Reality, invest in the company’s app and make mobile service better because it is usually easier and more convenient to use the app than a computer browser. However, the boundaries between an app and a website are being blurred as brands and retailers are likely to move to a new standard – Progressive Web App (PWA). Basically it a hybrid of sites and apps, having the advantages of both without having their inherent limitations.
3. Augmented Reality Will Become An Integral Part Of The Service
The boundaries between the digital and the physical world are being erased by the augmented reality. Customers are already shopping and buying products without leaving their homes. The impossibility of prior contact is one of the main online store issues that will be solved by introducing augmented reality. You can virtually test makeup products on yourself through Sephora and virtually try on the selected furniture in your home using the IKEA app.
4. Artificial Intelligence Sets New Standards
There are lots of benefits of artificial intelligence in ecommerce and investing in artificial intelligence is no longer expensive. Almost any business, even the website building can take advantage of AI and it has become possible with the development of machine learning. More personalized service and simplified work with Big Data are all benefits of using AI. Your recommendations will be more accurate as you can collect more data about customers.
5. Omnichannel Becomes A New Habitual Reality
Omnichannel is a must-do strategy. It is not an option, it is a necessity. Providing the client with positive and seamless client experience using all possible retailer’s channels from retail shop to social media is what an omnichannel strategy is all about.
6. Social Media Stimulate Sales
Now users don’t need to exit their social network account to make a purchase because social media platforms now participate in ecommerce by supporting transactions. Shopping in social networks has become a common trend in China and about 55% of users reported make purchases in the app. Instagram is already planning on coming up with a shopping app. Kylie Cosmetics is presented in the “Shop and Cop” section of Snapchat. 87% of online shoppers consider that social networks aid them in making a decision regarding the purchase.
7. Automate Everything That Can Be Automated
Automation is a common trend but it is more beneficial to ecommerce. It is used in production, delivery, warehouse management, marketing, as well as direct sales. The impression of your brand in the eyes of customers will greatly improve with the help o automation. It brings convenience and many other substantial profits – saves the employers’ time to direct sales and generates revenue without human intervention.
8. Customers Expect More From Delivery
Speed and the efficiency of the delivery plays a role in making an online shopping experience good. The delivery system is simplified by pick-up points. It benefits everyone involved in the process. For instance, buyers don’t have to wait for the delivery man and delivery men don’t need to waste time driving around all day. Some sophisticated experiments like testing drones and delivery robots are being tried by Amazon.
9. B2B Borrows Service Features From B2C
B2B sales exceeded B2C by $ 5 trillion dollars in 2017. Leading B2B companies will invest more in network technologies in 2020 than online stores oriented for end users will. You need to think of how and who your customers work for if you provide services for another business. Businesses try to simplify the ordering process and lessen extra paperwork and other formalities. Many retailers would directly use your website to purchase a product or service package.
10. Search Engines Are Replaced By Marketplaces
Search engines are no longer the absolute leaders for product queries. In fact, 55% of Americans search for products from Amazon rather than a search engine. Forrester Research, reveals that over 50% of online purchases globally were made using marketplaces (mainly Amazon, Alibaba, JD.com, and eBay). It is predicted to reach 67% by 2020.
Ecommerce is changing continuously and to keep up with the competition in 2020, follow these top 10 ecommerce trends. A good ecommerce marketing company will help you take advantage of the opportunities available to ecommerce stores these days,