Customers have hundreds of thousands of options available online when they look for a product they want to buy. Hence it is important to know how to set yourself apart and get your name out there in order to lead the competition. The focus of your ecommerce marketing strategies should be on getting customers who are checking products and using several outbound strategies to make customers want to find you.
Below are the top 10 most essential strategies so that you can stand out. Taking even one single action is going to yield a return for years to come, which makes these tactics to be the building blocks of an ecommerce marketing strategy. Adopt these low-cost marketing strategies for your ecommerce business to get more sales.
1. Optimize Your Site For Search
An essential part of marketing is search engine optimization (SEO). Ensure that your website and all of your individual product pages are completely optimized for the specific keywords your audience is looking for. Conduct thorough keyword research because that can be helpful. Take dialect differences into consideration. Check if they are inputting “timepiece” instead of “watch” and correctly optimize for those keywords, even if generally they’re being searched less by the general population.
2. Include Reviews On Product Pages
Reviews are essential. Customers trust online reviews the way they trust their friends. It is significant to note that reviews are used by the customers to decide whether to buy a particular product from a particular brand or no, which means you need to include reviews on your product pages. WordPress and Shopify apps provide many plugins making it simple to upload customer reviews including pictures and videos to your product pages. The services that can help with this are Yotpo and Pixlee.
3. Use Content Marketing
Content marketing means blogging for lots of ecommerce businesses. Using lead magnets like ebooks to get customers to your site and persuade them to buy or sign-up for your email list is also included in this. You can do content marketing yourself, or hire content marketers who will form a strategy for you or write the posts completely. Your blog should not only talk about the new products you offer but if you want to publicize the latest line of fitness apparel, then write about the various qualities that will be beneficial for individuals while doing different types of exercises.
4. Guest Post
Reach out to other blogs and publications, and present your content before a new audience and get some key links back to your site. Send posts to quality publications having engaged readerships and that are somehow related to your business.
5. Market On Social Media
Social media marketing is completely free until you outsource it. It provides a platform to effectively form and cultivate relationships with customers. You can interact with new users with their help. Rather than just continuously and entirely endorsing your own products. Keep your focus on customer relationships to efficiently use social media marketing for ecommerce. Be quick to answer queries to avoid abandoned carts.
6. Put Influencers To Work For You
This might not be so inexpensive depending upon the influencers you choose, however many reasonably small or medium-sized ecommerce businesses can very well afford it. You can use this strategy to reach out to your target audience that follows influencers. You can also go with micro-influencers and they can be just as effective. It is seen that people usually tend to trust micro-influencers more and consider their recommendations more genuine. You might need to pay some or just send a set of free products to others. It can be an investment for you provided they have an active and engaged audience.
7. Start Email Marketing
Email marketing is a foundation of ecommerce marketing. It can be highly effective with proper copywriting and visuals and allows you to deliver targeted suggestions, product announcements, and discount deals to an audience who is already drawn to your product. Prepare personalized emails by adding user names to the email subject line, or send personalized recommendations depending on past purchases with segmented email lists.
8. Create A Shoppable Instagram
Instagram being a totally visual platform emphasizes on images and videos. Customers happily engage with brands on this platform, which makes it perfect for ecommerce businesses to sell their products. Make your Instagram shoppable and you can get the most out of the platform.
9. Google Adwords
You can target particular keywords with Google AdWords successfully attempting to show up in applicable searches. It gives you an advantage when ads are displayed above search results. AdWords lets you reach out to users who are looking for specific products or services. AdWords is a valuable system to invest in as it allows you to connect with customers’ who are ahead in the research or buying cycle. Consult an expert agency so that your money is used to get you high returns.
10. Facebook & Instagram Ads
Facebook and Instagram Ads function under the same interface and they work differently than AdWords. Here you don’t target customers by search intent or presenting those ads when they’re seeking you out, but you target them depending on diverse qualities such as age, interest, and location. It is the best inbound marketing and a wonderful approach to generate demand and introduce users to your products.