Ecommerce marketing is the comprehensive process of promoting your business and creating an online presence of your website. It’s not just about getting visitors to your site but to entice them into becoming a customer. Customers look for many websites online before making a buying decision. The focus of your ecommerce marketing strategies should be to convert visitors into sales.
Here are the top 10 e-commerce marketing strategies for your business that can help to stay ahead of the competition:
1. Optimize Your Site For Search
It is important to focus on SEO strategies to increase your Google organic traffic. An essential part of ecommerce marketing is search engine optimization (SEO). Ensure that your website and all of your individual product pages are completely optimized for the specific keywords your audience is looking for.
2. Include Reviews On Product Pages
Reviews help you to get more conversions and leads. Customers trust online reviews the way they trust their friends. It is significant to note that reviews are used by the customers to decide whether to buy a particular product from a particular brand or no, which means you need to include reviews on your product pages. Magento, WordPress, and Shopify provide many plugins making it simple to upload customer reviews including pictures and videos to your product pages.
3. Content Marketing
For ecommerce businesses, content marketing includes ebooks, infographics, blog posts, videos, nice photographs, etc. Content marketing is closely related to SEO. Content marketing strategy is important because it helps to build trust with your audience, improve conversions, connect with your customers, and generate leads. Your blog should not only talk about the new products you offer but if you want to publicize the latest line of fitness apparel, then write about the various qualities that will be beneficial for individuals while doing different types of exercises.
4. Guest Blogging
Reach out to other blogs and publications, and present your content before a new audience and get some key links back to your site. Send posts to quality publications having engaged readerships and that are somehow related to your business.
5. Market On Social Media
Social media marketing helps you to form and cultivate relationships with customers. You can interact with new users and build trust among them. Rather than just continuously and entirely endorsing your own products, keep your focus on customer relationships to efficiently use social media marketing for ecommerce. Be quick to answer queries to avoid abandoned carts.
6. Put Influencers To Work For You
This might not be so inexpensive depending upon the influencers you choose. However, businesses (small or large) go for influencer marketing depending upon their requirements. You can use this strategy to reach out to your target audience that follows influencers. You can also go with micro-influencers and they can be just as effective. It is seen that people usually tend to trust micro-influencers more and consider their recommendations more genuine. You might need to pay some or just send a set of free products to others. It can be an investment for you provided they have an active and engaged audience.
7. Start Email Marketing
Email marketing is a foundation of ecommerce marketing. It can be highly effective with proper copywriting and visuals and allows you to deliver targeted suggestions, product announcements, and discount deals to an audience who is already drawn to your product. Prepare personalized emails by adding user names to the email subject line, or send personalized recommendations depending on past purchases with segmented email lists.
8. Create A Shoppable Instagram
Instagram is a visual platform that focuses on image and video sharing. Customers happily engage with brands on this platform, which makes it perfect for ecommerce businesses to sell their products. Make your Instagram shoppable and you can get the most out of the platform.
9. Paid Advertising
Get creative on how you plan out your cart abandonment retargeting campaign strategies to maximize your front end campaign ROI. It doesn’t hurt to survey your intended audience directly and find out why they abandoned the cart, specifically to aid in this process of planning out your campaigns.
You can also target particular keywords with Google AdWords. It gives you an advantage when ads are displayed above search results. AdWords lets you reach out to users who are looking for specific products or services.
10. Facebook & Instagram Ads
Facebook and Instagram Ads function under the same interface and they work differently than AdWords. Here you don’t target customers by search intent or presenting those ads when they’re seeking you out, but you target them depending on diverse qualities such as age, interest, and location. It is the best inbound marketing and a wonderful approach to generate demand and introduce users to your products.