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Things Your SEO Company Should Be Doing for Your Website

Things Your SEO Company Should Be Doing for Your Website


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Getting the right SEO (search engine optimization) and content marketing for your website requires hours of manpower and strategies to keep current with the latest search engine updates.

10 things that an SEO company should be doing to get better rankings with Google, Yahoo and Bing

To come up with the best SEO for your website, your SEO Company needs to come up with a good plan. First, they should conduct a competitive analysis to get a better understanding of your competition. The analysis should also contain a list of keywords that will get your website higher rankings in a realistic way and should be relevant to your product and services. This will ensure that more traffic is converted into prospective customers and leads. As often pointed out, ‘Content is King.’ Even though your SEO Company is not responsible for generating your content, they must oversee it. They must ensure on-page SEO of your blog posts, ensuring good SEO for your videos, helping you set up RSS feeds and emails, and more, whatever seems to generate traffic and increases conversion for your website. Most importantly, your content should be fresh, relevant and to the point. Ecommerce Company that also knows SEO is critical. Ecommerce product descriptions must be optimization for the user and contain relevant keywords for the search engines. Also, having a strategy for user generated content (UGC) features and functionality is important. For example, Amazon reviews and user profiles on social ecommerce sites boost SEO since they add value with engaging content. (and Google loves User generated content)

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SEO Plan & Content Marketing Strategies: To come up with the best SEO for your website, your SEO Company needs to come up with a good plan. First, they should conduct a competitive analysis to get a better understanding of your competition. The analysis should also contain a list of keywords that will get your website higher rankings in a realistic way and should be relevant to your product and services. This will ensure that more traffic is converted into prospective customers and leads. As often pointed out, ‘Content is King.’ Even though your SEO Company is not responsible for generating your content, they must oversee it. They must ensure on-page SEO of your blog posts, ensuring good SEO for your videos, helping you set up RSS feeds and emails, and more, whatever seems to generate traffic and increases conversion for your website. Most importantly, your content should be fresh, relevant and to the point. Ecommerce Company that also knows SEO is critical. Ecommerce product descriptions must be optimization for the user and contain relevant keywords for the search engines. Also, having a strategy for user generated content (UGC) features and functionality is important. For example, Amazon reviews and user profiles on social ecommerce sites boost SEO since they add value with engaging content. (and Google loves User generated content)

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On-Page SEO: Almost 10-15% of SEO is dependent on on-page factors like titles, headers, optimizing navigation, urls, image tags and content. On-page SEO also ensures that code is easily digestible for search engines. This may be achieved by using XML sitemaps, good coding and fast page speed. If you are using WordPress, you should ask your SEO Company use plugins that makes your website SEO-friendly.

Off-Page SEO: Off-page SEO is solely focused on marketing and creating awareness for your website. This may include getting listed in relevant directories, guest blogging, acquiring links from appropriate associations, organizations and social media. You can acquire whatever links you want, they just need to be relevant. Your SEO Company should actively participate in this process.

SEO Algorithm Research: Your SEO Company should be up-to-date on any changes made to Google Algorithms, new techniques that are found helpful, the tactics your competitors use effectively and so on. Pay attention to these items to stay ahead of the SEO game. To get more info, please visit our blog about Google Panda 4.0 update now.

Social Media Marketing: Search engines like Google, Yahoo! and Bing lean heavily on your hold over social media like Facebook, Twitter, Tumblr and Pinterest. The number of shares and likes, comments and Tweets play quite a major role in assessing the quality of your content in search engines. Your SEO experts should help you understand and take advantage of the many social media platforms.

Conversion Rate Optimization (CRO): Conversion Rate Optimization (CRO) creates an impact on the visitors of a website or a landing page so that they turn into loyal customers. CRO enables to reduce your website’s bounce rate (percentage of visitors leaving your website) which in turn gets you more traffic (higher pages viewed per visitor) resulting in higher sales.

Navigation:  UI/UX and Mobile Friendly Your website must be designed in such a way that it must be easy to navigate and all the features must be easy to access and readable. The order in which your menu items are placed, the labels and tags, the pages incorporated helpful suggestions and more. Besides providing good user interface, these menu tabs are taken into account by Google and other search engines to gather more info about who you are as a company and what services you offer. You also need to improve user interface and user experience (UI/UX) of your website. The user interface should guide your customers to what they are actually looking for rather than getting into the details. Thus while designing navigation of your website goes a long way to improving the user experience of a website. With the rapid growth of M-commerce (mobile commerce), it is most important to incorporate responsive design elements to overall structure of your ecommerce store. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of mobile devices like iPhones, tablets & smartphones.

Monthly Reporting: Your SEO Company should provide monthly reports including items such as links acquired and their value, keyword rankings, social media mentions, network size and organic search traffic. Have your SEO Company explain the different aspects of the report and their significance.

Backlinks: Make sure that your backlinks offer something useful and are not just spam. Ask your SEO Company to get only the highest quality backlinks for your website. They should be relevant to your subject matter and shoudn’t be just backlink forms. If your content is engaging, other websites get link to your website.

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