As a necessity businesses implement a number of internet marketing techniques to improve conversion rate on their website, which can inevitably increase sales and profit. Increasing your website’s conversion rate can seem like a difficult task, especially after you have spent countless hours perfecting every detail. If you want to increase conversion rate on your website then follow these simple conversion rate tips:
One of the more effective ways to increase your website conversion rate is to test which headlines or ads actually bring in the most returns. Running an A/B test of two campaigns can show you exactly which is more effective at bringing in your target audience. Half of your visitors will view one campaign and the other half will view the second campaign. A/B testing can be utilized with a number of different factors such as:
- Website Navigation
- Website Layout
- Call To Action (CTA)
- Media Coverage
Running an A/B test allows you to compare alternatives to your website critically and analyze which options are most effective. You can run more than one A/B test at a time which can be a much more beneficial way to finalize all the details of your webpage.
Infographics Source: Kissmetrics
What Makes You Unique?
Your conversion rate optimization (CRO) will be greatly affected by what you offer to your customers or audience. It should be clear why they should choose you among your competitors. Your website should welcome visitors and don’t forget to display who you are as well as pointing out what makes you different from the rest in the industry. Your products or services need to exceed your customer’s expectation at least in one area. This key area is what will set you apart from your competitors.
Use Sales Funnels for Better Conversions:
Sales funnels are a common feature on many websites but most of the times they are put in place too early. You should be able to build a trusting relationship with your visitors to for better conversions. Offer demos, free trials or special offers to get your visitors more interested in what you have to offer and they will be more likely interested in your products or services. Building up your customer relationship is the number one way you can increase your conversion rates. Before asking your customers to buy your product or service ask for their email address and build up a trusting relationship. When a customer can look at you as a knowledgeable adviser they will be more likely to agree in buying what you offer them.
You can easily increase your conversion rates by implementing the above simple tips. Knowing what type of design and advertising brings higher conversion will set you apart from your competitors and you can easily lead the market.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.