Gartner announced in 2014 that mobile commerce increased by 47 percent and by the time 2017 will arrive in the United States; revenue from mobile commerce will be 50 percent of the entire digital commerce.
In the year 2015-2016, online marketing companies began to understand the significance of using mobile device platforms to approach the customers and the social media platforms and also rolled out the “Buy” buttons. It is evident that customers are increasingly choosing mobile commerce to make their purchases. There has been evidence that shows mobile commerce patterns among the customers. Also, in every quarter, the rate of mobile apps having buttons that include a commerce-enabled plugin, for instance, Shopify or WooCommerce keep growing. This trend of attracting the growing mobile commerce market is evident not only in big enterprises but also in small businesses.
Below are the top trends to expect in mobile commerce advancements in the year 2017:
More Money Will Be Spent On the Customer Experience
Despite the sort of digital platform you’re selling on, if a customer abandons the shopping cart, it should be an important issue to look after.
Baymard Institute states that while using traditional (desktop) ecommerce websites, out of three, two shoppers abandon their shopping carts without buying the products they were looking for. On mobile, the situation is even more alarming as checkout rates are 70 percent lower compared to existing low desktop rates. As these issues are not completely addressed yet but in the year 2017 this problem is expected to get resolved and a huge investment is estimated as a priority among businesses.
There Will Be Mobile Wallet and Point of Sale (POS) Improvements
Mobile wallets will take some time to become popular among the customers. It is sure that they will persist in the market for a long time. It is also evident that there are few sellers who are slow in adjusting to even the credit card chip readers despite that fact that credit cards were introduced long ago. However, as the new credit card measures are getting launched, an increasing number of sellers are renewing their POS systems and are moving towards a system that is immediately capable of receiving mobile payments as simply as from credit cards.
The Apple Pay, Walmart Pay, and Starbucks’ in-app payments are getting attention in the public and soon their reach will increase because of the changing behavior of the customer. It’s true that 2017 will be a year where a majority of the people will be pleased to pay with their mobile phones instead of their credit cards. With the evolution of this trend, other companies will start adopting it, too.
Oliver Manahan, MasterCard’s VP of Advanced Payments, suggested the companies should go ahead and update their payment systems. “Do it once,” he said, “do it right, and future proof yourself as much as possible.”
He also remarked the commercial advantage for stores: customers who use these hands-off MasterCard payment methods spend around 54 percent more than compared to the ones who pay via traditional means.
Mcommerce Will Trump Ecommerce
The retailers will also witness a change in their focus. It was foretold by Coupofy that between 2013 and 2016, there would be 13 percent increase in ecommerce whereas for the same period, for mobile commerce, it is anticipated to be 42 percent growth. It has been predicted that in 2017 mobile customers will show a drastic increase. Sellers will also master advertising on mobile and optimize their mcommerce experience so that they can generate more leads.
Apps Will Be Used For Engagement Rather Than Purchases
Mobile apps are the best channels to engage customers with your business and in turn help in bringing loyalty. When you engage a customer to your website, it means that you have the advantage of getting more repeated buyers that drive a greater customer lifetime value (CLV). In the year 2017, increasing number of brands will attempt to increase sales with the help of customer engagement. The retailers will begin to alter their marketing efforts to create engagement with the help of mobile.
Data from Wearables Will Be Taken Into Account
Smartwatches are the most prevalent sort of wearables today but there are there are some other wearables too that are being employed to observe heart rate, calories burned, sleep patterns, stress levels, fertility cycles and much more. For the user, this data is an end in and of itself; however, it’s also beneficial for the maker of the wearable, assisting them to locate users to answer their queries they may require.
These trends tell us how mobile commerce will become an immensely personalized and intimate experience in the year 2017. It will be used to drive user loyalty to the brands, blending the data into their one-on-one advertising, make online shopping easier & more.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.