The word “brand” is derived from the Old Norse ‘brandr’ meaning “to burn.” It refers to the practice of producers burning their mark (or brand) onto their products. The idea of branding grew out of the need to differentiate ones owned property or product from others in order to either keeping it safe or trading it for profit.
Your company branding in the current times is not much different, the company name, its logo, its product design and slogans all are part of the overall perception of an entity doing business in global markets and keeping it uniquely identifiable for its consumers. Some of the most identifiable examples of successful brands in the market are Apple, Nike, Coca Cola and many more.
A website is the natural extension of the branding effort on the internet as it is one medium which now provides not only direct interaction with the end consumer but with ever increasing social media penetration it also provides important feedback to the company. This is an invaluable source of information for the companies as this kind of data was collected via market surveys that were time consuming, inaccurate and tedious.