2016 was a great year for online marketers; however, even greater things are anticipated in 2017. There are some very exciting trends that will alter the industry post their usage. Every marketing planner ought to not only plan ahead but also launch the trends before their competitors can get their hands on it. That is why, if you want to sustain in the ever increasing competition of the online marketing, it is important to consider these trends and be ready for them. Here are the top 7 online marketing trends that will dominate 2017:
1. The Rise of Augmented Reality – Ushered in by Pokémon Go
Not everyone expected that Pokémon Go would have become as popular as it did with total receiving of $10 million per day in new revenue through its zenith. Although its hype has mostly passed, but on the online marketing community, the app left two primary impacts; the first was providing the knowledge that people are willing to accept augmented reality (AR) experiences and this fact has provided the marketers a perfect opportunity to entertain endless possibilities. In the coming year, there will be a huge rise in the numbers of AR games, AR ads, and efforts to capitalize on AR apps presently in the market.
2. Live Video Streaming Will Fully Take Off
There is a rising interest of social media users for content that is in-the-moment, instant. It must bring the events right to the users who otherwise would not be able to access it. The primary reason why live videos are becoming popular among users is the ever increasing speed of the internet and the easiness of mobile devices. Now a majority of the mobile apps and platforms are providing “live streaming” functionality. This helps in getting wide and instant viewership. From the past few years, an immense boost has been witnessed in the Live video, however, in the year 2017, this will take a fully fledged form that will be used a lot from an individual to an entire brand.
3. Data Visualization Tools Will Greatly Expand, As Will The Need for Data Visualization
Data is an essential factor for a marketer. Quantitative information is required to know who’s purchasing what, when, why, and what messaging is greatly productive. Because of enormous volumes of raw numerical data, often even data analysts confront obstacles in comprehending what the data is mentioning. However, due to the technological advancements, it is now possible to interpret and analyze the data. Although presently in the market there are few tools for data visualization but in the year 2017, with the evolvements in technology, and increased data analysis needs, it is highly possible that it will be utilized by all the businesses. It is evident that the companies who will not use this strategy will be at loss.
4. Native Advertising Will be Immensely Popular
In this list, native advertising is among the traditional trends brands have been employing this technique for a long time. It is a simple method in order to receive visibility that is natural-looking visibility. However, for past few years, native advertising is continuing to become more popular. The reason why it works effectively is it catches the attention of customer as they often do not pay much attention to majority types of conventional advertising. In the year 2017, ecommerce businesses will witness newer, even advanced types of native advertising that will be presented by major publishers or brands who earlier did not go for this advertising process.
Internet Marketing Trends 2017 – An Infographic
Infographic Source: peppervirtualassistant.com
5. Brands Will Increasingly Target Niche Markets Out of Necessity
Online marketing has increasingly turned congested. Compared to a number of present consumers that has been approximately constant, a huge number of new businesses have been rolled out in the market making it packed. However, considering the field of content and social media marketing, this has become very evident. An effective way to tackle this problem is by focusing on a more particular niche, by creating appeals for a leaner range of demographics or with a more specific topic. Consequently, in the coming year, it is evident that businesses will go for more concentrated by making campaigns and content that is very personal.
6. We’ll See the Rise of ‘Immersive Experience’ Content Marketing
An increasing immersive experience is what the customers are seeking. It is presenting them such an immersive experience that there is more to your website than simply navigating monotonously. The two technologies that help to assist in this ‘Immersive Experience’ are; Augmented reality (AR) and Virtual Reality (VR). However, there are more ways of catering this, i.e. by providing 360 videos make the customers feel as though they are present right in your website. You can conduct workshops or have live webinars done in order to engage the customers.
7. Dense Content’ Will Become Essential to Cut through the Content Noise
The attention span of people these days is decreasing rapidly and development in technology has been played a big role in it. The huge amount of content of every brand and business present on newsfeeds of social media has compelled the people to filter their newsfeed. They move over articles and posts in seconds and are interested in it only after reading the headline. Thus, the increasing number of marketers will realize that dense content is paramount and it is vital to make each line and word worth.
These trends are based on factors including trends of the previous year, the introduction of new technologies, and the behavior of both marketers and customers regarding the coming year. It is advised that a marketer should first research the trends extensively and then create a proper plan of incorporating them into their marketing campaigns.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.