Increase Your Revenue With Google AdWords
One of the best things about Google’s AdWords is that it lets you run searches for your product or service targeting specific demographics. This enables you to target your advertising to the right audience and the right type. For example, if you are running a dog grooming business, you could advertise services targeting pet owners in certain areas. You could also target marketing techniques based on geographic location or credit history. As long as you use the proper Google AdWords strategies, you will find this form of advertising highly effective.
Google AdWords offers several different ways to make your advertisements more effective. One strategy that many webmasters have found successful is the pay per click (PPC) approach. The pay per click requires you to advertise each keyword at a cost, whether you have spent a lot or a little for each click. PPC is usually used for highly competitive keywords where there is likely to be a large audience. You can usually choose to test out a particular pay per click campaign for up to 3 months before deciding if it’s working for you.
A great advantage of using a pay per click campaign is that you can easily track your results. If PPC is not effective, you can quickly remove keywords from your campaign and start over with a new strategy. Another advantage is that you do not need to hire someone to write the text for your advertisement. Google AdWords can do this for you. All you have to do is input the keyword and the relevant information into the AdWords planner.
After choosing the right keywords for your advertisements, you will need to find an appropriate advertising network. Google AdWords offers several different ways to bid on ads. You will need to set a monthly cap on how much you’re willing to spend on each click as well as setting a minimum bid. These two factors will control how much you are willing to spend, which means you are less dependent on having a high monthly cap and therefore are less vulnerable to pay per click fraud.
After choosing the best advertising networks and setting your daily and monthly cap, you will want to create quality ads. The purpose of quality ads is so that you can receive more clicks and therefore more bids. Once you have found some quality ad copy that fits your budget, you will want to create a bidding strategy based upon the estimated results from your AdWords account. The strategy will depend upon the number of estimated results you expect to see.
One thing to keep in mind is that your budget will affect your advertising strategy. If you are creating ads based on a budget and have a low one, you will likely see less traffic as well as lower bids on those ads. Your choice of networks will also affect your advertising strategy. AdWords offers a wide variety of advertising options, which include CPC, CPM, and bid management. Most of the time the more expensive services like CPM are used for high traffic sites with a high volume of traffic. As your business increases in size and receives more traffic, you may consider upgrading to a higher CPC service to increase your visibility in search results.
There are a great deal of math behind the CPM bidding program, as well as the calculated bid for each keyword. Your CPM ads will appear on top of other CPM ads if your ads perform within a certain range of other ads. It is important to remember that the price you pay for clicks directly impacts the searcher’s experience, so make sure to create accurate and relevant ads and ensure you are not exceeding your budget by overspending on clicks.
Google AdWords also provides users with a great deal of information about their program including tips and tricks to increase ad rank, information about their current CPM program and how it differs from the other programs. You can get information about other useful AdWords programs such as Google Ads, Advanced Search and also about AdWords advertisers and how to go about increasing your PPC conversion rates. It is easy to understand the intricacies of AdWords, but it takes some practice to become proficient. To become an expert in this area of AdWords marketing, you should take the time to educate yourself on the ins and outs of this highly competitive internet marketing area and you will quickly see how to increase your profits.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.