Paid promotion for ecommerce is a serious business and the amount spent on it every year is huge. If your potential customers are already on Amazon, it is wise to allocate resources to serving ads for them. You can make a substantial return on investment for paid advertising with the proper conversion rate on the right product. Amazon’s marketplace is profitable but it is so crowded that you have to compete with two million merchants to earn some profit.
- Amazon is the leading online retailer with a net revenue of $232.88 billion in 2018. (Statista)
- Amazon has over 100 million Amazon Prime members. (Jeff Bezos in a letter to shareholders)
- There are more than 95 million Amazon Prime members in the United States. (Statista)
- 83% of US consumers have made a purchase on Amazon in the last six months. (BigCommerce)
Amazon is one of the top choices of shoppers to shop and if you attract the buyers then you are going to make sales. You have to maximize your listings’ visibility in order to reach shoppers at Amazon. One of the main things you can do to increase your sales is to make it easy for shoppers to find your products at Amazon. You can try certain strategies to lead buyers directly to your listings, make sales and make them your customer.
The promotion is pretty straightforward when you want to promote products on your own store. All you have to do is advertise about it and make other marketing efforts to let people know. But the Amazon listings require both external and internal promotion, meaning in addition to outside promotion you have to have high visibility on Amazon’s website as well.