The era we live in gives us so many options to communicate that the day doesn’t seem too far when the option of calling using a phone is left altogether. However, the intertwining of calls with online activity – increase in direct dialing using voice assistants as well as click to call buttons for mobile search, makes it just a speculation.

  • Mobile advertising is expected to represent 72 percent of all U.S. digital ad spending by 2019. (MarketingLand)
  • There are 62.3 billion search queries from desktop in 2019 and 141.9 billion from mobile which is about a 250% increase in five years. (Searchenginewatch)
  • Currently, 300,000 mobile apps are serving Google Mobile Ads. (Creative Roots Marketing)
  • Mobile accounted for 57% of organic search engine visits in Q4 2018. (Searchenginewatch)

There are various high-stakes situations or complicated transactions in which help from human assistance becomes inevitable. In fact, talking to an agent is preferred rather than filling a web form in such circumstances.

Calls are in favor of service provider as much as of the consumer as a recent study found that calls convert at ten times the rate of clicks. Below are the four ways to optimize your search ads in case your business line hardly rings and you want to drive more high-value phone calls.

1. Let Your Audience Know You’re Ready To Take Their Call — And That A Real Person Will Answer

Make sure to inform your audience that you are available to take their calls. It is not the time of landlines that the customers will look up your number in yellow pages. It is highly unlikely. They will most probably search your number online – using social media or simply a search engine.

Make it known that a human will interact with them and make it easy for them to find you online. They will use new means of finding your business but they still want a human to answer their queries not a robot with a long list of options for them to choose from.

Make the text of your ad direct, to the point and impossible to miss for the customers. If your business offers a free service or some perks to the customers then spell it out clearly in your ad.

2. Cater To The More Than Half Of Users That Will Likely Be On Mobile