Ecommerce businesses have grown at a tremendous speed from last few years. Every year we see new technologies and tools for marketing being rolled out such as Augmented Reality (AR), Mobile Apps, Artificial Intelligence (AI), Google Shopping and new trends of ads on social media platforms. Ecommerce giants such as Amazon and eBay are allocating a lot of their resources to keep up with these trends. Your business needs to sync with these technologies & trends in order to boost your sales and revenue.
Optimize & Boost Your Conversion Rates
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg
It is important to have complete knowledge of new techniques for conversion rate optimization. But simply having the knowledge of conversion rate doesn’t suffice. It is also important to work on conversion rate optimization in order to make your business a success.
Why is Conversion Rate Optimization Important?
To Sustain Growth And Profitability Of Business – Even if your conversion rates are high, there always remains a possibility to enhance them. Businesses are seeking out methods to enhance their profits which is evident from the fact that after attaining the aimed profit for a year, it is only natural that they raise their bar for the coming year.
To Streamline Spending On Marketing – Often it has been assumed by businesses that spending more amount of money on various types of online marketing can lead to more success. It is a notion which is not always true because. Conversion rate optimization can help businesses in preventing such useless expenditure and help them to save on online marketing and advertising.
To Increase Your Customer Base– If you work on the increment of your conversion rates, you automatically improve the possibility of the potential customers who visit your website to turn into real paying customers. If you provide them good user experience, they will become loyal customers.
Social Media Marketing To Lift Your Brand
Sосiаl media mаrkеting plays a vital role for the success of ecommerce business. It includes marketing on social networking sites like Fасеbооk, Twittеr, Instagram, Pinterest, LinkedIn and more to improve branding, marketing, customer service and public relations.
Social media marketing experts can play a big role in doing an effective social media mаrkеting. When you display ѕосiаl media buttons оn уоur ecommerce website, customers and visitors are able to share your products on their own social media profiles.
Brands are active across social media platforms with different objectives. “According to a survey of US marketing professionals by Pivot Conference, consumer engagement and brand lift were the key goals for social media marketing efforts, each cited by 67% of respondents. This was up significantly from last year, when those goals were cited by about 50% each.”
Create a Brand Not Just a Website
The happiness of customers with your brand should be considered as important as the goal of generating revenue. In order to achieve that, brand monitoring has a vital part.
Here is What You Can Do:
- In order to establish your brand’s strength, ensure that it represents the identity of your company. The writing style, color scheme, and logo design are also very vital.
- Collecting and assessing data about the market in which you will launch your product or service also plays important role in establishing a strong brand.
- It is crucial to be consistent throughout all the marketing platforms to make sure your brand presence persists.
- Keeping a check of your competitors is also very insightful.
- Make sure to have regular communication with the customers.
Sell Your Products/Services on Google Shopping, Amazon, eBay, jet.com Etc.
Ecommerce Businesses should be flexible in how, when, where and even why they sell in various channels. After all, you would want customers to visit the website and become a loyal customer. But if your items are not displayed where the customer is searching for them, for instance, Google Shopping, Amazon etc, you are bound to face loss. Remember that contemporary commerce industry is multichannel, and retailers have accepted the “sell anywhere to sell more attitude” to ensure success.
Marketing Automation – Sequence of Email Marketing Campaigns or Drips:
Leads are vital for all businesses, be it B2B or B2C and once leads are generated, it is important to qualify and convert those leads into customers. First, one must understand the lead, classify it and nurture it in a sequence with the help of marketing automation. Online marketing experts can assist you to integrate your business website with marketing automation platforms for instance Infusionsoft, Marketo, Hubspot, Exacttarget (Salesforce Marketing Cloud) where you can convert leads into customers.
Sequence of Email Marketing Campaigns or Drips:
If your email marketing is good, it will turn your leads into customers using the marketing automation. Rather than sending a bulk of email to the entire email list, you can classify your leads and write a personalized email to each list based on triggers and their interests.
Ecommerce is growing incredibly fast. Keep the above-mentioned tips in mind if you want to increase sales for your ecommerce business.