Magento is an open source, flexible, scalable and highly feature-rich platform for ecommerce websites and mobile apps. If you are thinking to build your Magento ecommerce store or want to update your existing Magento website, be sure to create the best user experience (UX) for higher customer satisfaction and increased conversion rates.
- Magento is the second most popular ecommerce platform globally. (CloudWays)
- Magento is the most used platform among the top 1000 Retailers in North America including big brands like Walmart or Adidas. (Magesolution)
- There are 14,500 stores powered by Magento in Alexa’s top 1M websites. (AionHill)
- 46% of consumers who shop on Magento-powered sites gain access through a mobile device. (ReadyCloud)
The way visitors interact with your content and a detailed analysis of your website has to be performed to improve your Magento site performance optimization. Below are the techniques that can be followed to boost your website’s CRO:
Make Use Of A Strong CTA
A strong call to action (CTA) is an essential aspect of conversion rate optimization in Magento. Your customers will not complete an action if they have no idea that the action is available. You need to inform your customers that the action is available so that they complete it. Your customers should find it easy what they start.
Eliminate Fields To Fill
Your customers need not to enter their information every time they complete a purchase as you can save them this hassle by removing fields during the checkout process. Magento allows your customers to save their shipping address, billing address, contact information, and other important information.
Your customers can reorder quickly using the details from their previous orders as Magento gives them easy access to the previous details. When it comes to Magento B2B ordering, the easier you make it for your customers, the chances of the completion of the purchase increases.
Your customers can quickly check out if your webpage loads faster. The shoppers become bored and distracted if landing pages take too long to load. The outcome of the sale largely depends on how quickly your page loads.
Customers usually watch a video about a product before buying it. Your customers can get a unique opportunity to visualize a product through video marketing that they can’t physically touch through the computer screen. Images cannot show a product in action with all its features. Your Magento conversion rate optimization will be increased when you show product videos on your website.
Another way to increase your Magento conversion rate optimization is providing your customers with high-quality images of your products. They can view a product from all angles with the 360-degree view.
Your customer will enjoy their shopping experience and will be confident about their purchases if you treat your online store more like a brick-and-mortar store where they can interact with a product by zooming in to see the texture and even differences in the colors.
Don’t just copy and paste product descriptions into your online catalog. This can make your website fall down the list of recommended pages. Instead of causing your website to look like having duplicate content, compose detailed descriptions of your products which will make it stand out to your customers. Your Magento performance optimization benefits will be increased if you differentiate yourself from other sellers.
Better Insight Into Your Customers’ Minds
An essential aspect of being an online retailer is to know your customers. To make your online marketing and stocking efforts more effective, you need to know your target audience and what they want.
A large part of the research that is conducted to prepare a comprehensive CRO strategy explores who your audience is and the testing is done to ensure that your online shop is fulfilling their needs. You need to know how your customers interact with your website so that you optimize their experience at all the stages of the browsing and purchasing process.
Employ Your Existing Website Traffic
Conversion rate optimization is not about how you can drive traffic to your website. It works to turn your current visitors into long-term customers i.e. it works with your existing traffic.
It might take some time to get your website fully optimized but you can make the most out of the traffic that is already driven to your website using your SEO strategy and additional marketing campaigns once your CRO starts working.
Gives You An Edge Over Your Competitors
You will get an advantage over your competitors if you keep using CRO to improve your Magento website. The overall efficiency of your website is polished and strengthened by the Magento support team to ensure that all areas are optimized and sometimes this is what it takes to win the favor of a consumer over a competitor.
Show Social Proof
One of the big indicators which prove that the public loves your product is social proof. You need to demonstrate that the actual people are enjoying and using your products by showing off reviews, tags or mentions on your site.
Displaying real customer reviews on your website allows customers to rate the product. Real reviews clarify the queries of the customers like the coloring options or how well the product fits. Your conversion rate optimization in Magento will increase when your potential customers see how satisfied your previous customers are with your products.
Don’t worry about the negative reviews on your page as it will provide you with the opportunity to address the issues of your customers which will ultimately increase your customer service capabilities. Your customers will see that you take the time to respond to the concerns of your customers and it will make them feel that they are dealing with quality customer service.
You need to adopt the latest strategies to optimize your Magento website for conversion rate if you have to be ahead in the highly dynamic environment of ecommerce and online sales today. You need to follow the best conversion rate optimization (CRO) techniques to increase sales and revenue.
The latest and most notable advantages of investing in CRO with Magento ecommerce development company as mentioned above will help you deliver a smoother browsing and shopping experience for your consumers.