Marketing effectively on the internet requires experience in online technology as well from web based services integration of Google analytics to A/B testing and user behavior software in order to properly measure and improve results.
Developing an Internet marketing strategy is one of the most important aspects of any business and can be defined as execution of various methods for marketing your business or website online. Internet marketing involves various strategies including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and content marketing to acquire traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising can be a daunting task for any ecommerce website. The internet marketing team may be given the task of managing several marketing channels at one time. This may prove tricky in this cutthroat advertising era plus there is a need to be aware of the latest and most efficient tools that maximize traffic and conversion rates. Collaboration with an internet marketing consultant may be able to make your job easier. PROS is an internet marketing & technology company in San Diego that has used proven technology and online marketing solutions since 1996 to deliver maximum exposure in the shortest amount of time for diverse industries including ecommerce, real estate, marketplaces, web development, professional services, hospitality, mobile apps and more. We develop and optimize various ecommerce solutions to help you sell products and services on internet. PROS is a Google partner with 12+ years of Google Adwords experience in paid search advertising (PPC) . We are experts in open source & custom ecommerce applications with expertise in Magento, Demandware, 3dCart, Opencart, Shopify, ASP.NET, WordPress, Woo-commerce, Drupal, Ruby on Rails (RoR), Joomla etc. We have developed, designed, launched and carried out marketing successfully for mobile app projects for Google Android, Apple iOS, and Microsoft Windows. From back-end-as-a-service to secure cross-platform development to testing and company-process adoption, we can take your mobile project innovation to life.
If you are looking for top internet marketing agency in San Diego, please consider following expertise before choosing a one:
San Diego Internet Marketing & Technology Experience:
Online marketing is very important to companies worldwide, from small businesses to large fortune 500 companies to promote and sell their products and services. The rise of mobile devices (smartphones & tablets) is rapidly changing the consumer behavior and internet marketing strategies. For ecommerce business to be successful, one must comprehend the best ways to drive customers to their brand through advertising, search engines, content marketing, email marketing, social media marketing and other targeted online marketing techniques.
Why Choose PROS for Internet Marketing?
- Over 20 years of experience in online marketing and technology
- Run over 10,000 online marketing campaigns
- Google partners with over 10+ years of Google Adwords experience in search advertising
- Social Media Marketing experts– Facebook, Twitter, Youtube, LinkedIn, G+, Pinterest
- Traffic Analysis/Web Analytics
- Content development and sharing
- Link building and developing relationships with partner sites
Tech Staff/Sales Staff:
PROS is a full-service internet marketing and technology company with a team of experts having over 75 years of combined experience in online marketing, web development & design, ecommerce, open source development (Magento, Joomla, WordPress), search engine optimization (SEO), pay-per-click advertising (PPC, Google Adwords, Bing Adcenter), mobile apps development (iPhone, Android, Windows Phone), and more. PROS partners with clients to achieve business goals using multi-channel and inbound marketing. We provide data-driven marketing solutions strategically designed to convert your existing customers, attract new ones and optimize for success.
PROS experts begin with analyzing your website and online presence on search engines and social media platforms. We will give you quick and easy tips to improve your online marketing. We will boost your business online to get more customers than before!
Search Engine Optimization (SEO) Experts:
Search engine optimization (SEO) can significantly increase traffic to your website which boosts your branding, sales and customers. SEO involves several off-page and on-page techniques to help search engines find and rank your site higher organically in response to a search from user. The SEO process includes content optimization, promotion, marketing, advertising on search engines (Google, Bing, Yahoo etc. ) and their advertising networks (YouTube, Google local, AdWords, major sites like WSJ, Forbes, CNN etc. ). SEO enhances your brand, gets visibility and provide your business the reliability that it wants to flourish. A search engine considers several factors about your website including content such as videos, images, or local listings to establish your ranking by its algorithm.
Pondering what SEO game plan works for your business? Here, we give you an exclusive revelation on the fastest SEO trends and game plans from PROS:
On-Page & Off-Page SEO:
On-Page SEO plays an important role in any SEO campaign you run, but the real key to succeed online is your Off-Page SEO efforts. On Page SEO factors are relevant to the content that is on your web page. The quality of your content is very important because this is what is important to search engines. While On-Page SEO is a one-time thing, Off-Page SEO deals almost exclusively with building links to your website. This is how you get into the top spots of the search engine results and get huge traffic to your website.
Some of the major On-Page SEO and Off-Page SEO factors include:
On-Page SEO factors:
- Page Layout
- Meta Tags
- Unique and fresh Content – Text, Images & Videos
- Site Architecture/URLs
- User navigation
- Mobile friendly Responsive Site
Off-Page SEO Factors:
- Social Media Presence
- Natural Incoming links
- 3rd Party Websites that mention your website
- Press Releases
- Directories & Forums that mention your website
PROS SEO experts in San Diego will generate traffic to your website and will increase online exposure of your brand by developing a comprehensive SEO strategy for your products and services. We focus on White Hat SEO techniques and abide by the guidelines set by search engines for SEO.
Google has developed a lot of search engine optimization (SEO) algorithms, hummingbirds, pandas, and penguins. Most Google algorithm updates come without any notice. Google uses human quality raters to evaluate webpages and websites everyday in order to improve the overall quality of Google search results. For all SEO and internet marketing professionals these ‘Quality Raters Guidelines’ are vital because we provide an insight into how Google defines high and low quality pages. Many individuals have attempted to decode and understand the complex procedures employed by Google when determining the major qualities of a website thereby classifying them on the basis of ranks. However a few simple analyses of common SEO ideologies have been able to assist in developing simple guidelines for these complex procedures. Google’s quality rating guidelines cover a range of aspects, including many more technical features of search engine optimization (SEO) which includes:
- The relevance of the content within the webpage in reference to what was being looked for within the search engine
- The quality of the content itself, to determine how effectively the content of the webpage relates to and answers the keywords and queries on search engines
Whether you are a start-up business, small business or a corporation, PROS can help you to increase your sales. PROSSEO experts can generate traffic to your website and build brand exposure online by developing a comprehensive marketing plan for your business.
Mobile-Friendly/Responsive Web Design User Interface (UI) & User Experience (UX):
User interface (UI) and user experience (UX) are important to ensure a potential ecommerce website visitor becomes a customer that buys your product or service. Ensure your website has an optimized ecommerce shopping cart design including sufficient use of white space, visual checkout process, clear description of each section, product summary, testimonials and product ratings, shipping details, clear call-to-action buttons (CTA), color contrast and more. Visual elements are important to the success of a website since we help improve conversion rates and user experience.
Two crucial factors to be looked into and enhance when attempting to do so are (1) user experience (how much customers enjoy the experience your website) and (2) usability (the ease of use of your website). This can be done in a few different ways which we have discussed below:
User Interface/User Experience (UI/UX):
User interface and user experience (UI/UX) should be at the forefront of your omni-channel strategy. Top rated ecommerce websites continuously improve their search technology to improve their user interface & user experience (UI/UX) and promote their products relevance at the same time. Amazon, eBay, Buy.com and Staples have already better UX on PC’s, mobiles and tablets and as a result We have more customer retention than the websites with bad user experience. You should design a clean layout which must be easily accessible from all devices – desktop, mobile and tablets. You should do UX testing or usability testing on your website in order to understand what users do and why We do it? The big internet marketing giants like Google, Twitter, eBay and Amazon have incredible UI which has a direct impact on their consumers. These companies continuously test every aspect of their online business with loyal consumers to ensure high levels of customer satisfaction.
Top rated ecommerce websites continuously improve their search technology to improve their user interface & user experience (UI/UX) and promote their products relevance at the same time. Amazon, eBay, Buy.com and Staples have already better UX on PC’s, mobiles and tablets and as a result We have more customer retention than the websites with bad user experience. You should design a clean layout which must be easily accessible from all devices – desktop, mobile and tablets. You should do UX testing or usability testing on your website in order to understand what users do and why We do it? The big internet marketing giants like Google, Twitter, eBay and Amazon have incredible UI which has a direct impact on their consumers. These companies continuously test every aspect of their online business with loyal consumers to ensure high levels of customer satisfaction.
Mobile shopping is increasing tremendously and is believed to grow continuously in 2016. For marketers and ecommerce businesses, it is very important to target the smartphone users as soon as possible. Currently mobile ecommerce accounts for only one-tenth of the total ecommerce purchases. For improving your sales make sure you provide crisp and vivid product descriptions along with videos and reviews on your platform. The engagement before the purchase makes an impact and potential customers really like this hassle free shopping. For example, Amazon’s one-click ordering is really quick and saves customer’s time. Make sure your website is mobile-friendly.
Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers to place more emphasis on the mobile web experience. As the portion of web traffic coming from mobile devices increases, users now expect to be able to browse on their phone or tablet just as easily as on a desktop. Google’s developers recommend that sites be responsive as it will increase the duration that users spend on the site and improve SEO. Going forward, any successful modern website must be built with this in mind.
Above the Fold Advertising Experts:
Being able to persuade the user to take action is the ultimate goal of any ad but it is often missed in most ad campaigns. Design a high converting landing page requires a lot of knowledge, research and clearly defined call to actions that are perceived by the user as your unique selling. In online marketing, landing page, sometimes known as a “lead capture page” or a “lander” is a purpose designed page which helps to prompt a certain action or result.
A call-to-action (usually abbreviated as CTA) plays an important role for a successful landing page. CTA is an attractive image or strong line of text that prompts your visitors, consumers or leads to take action. In simple words, it’s a “call” to take an “action.”It’s the page of your website on which visitors arrive at after clicking on a particular link. It can be your homepage, or any other page in your site. Every successful business has implemented optimal call to action phrases for their products or services. It’s important that your CTA is clear and concise to get maximum results with a landing page. Landing pages are generally customized sales pitch for the visitors. The best way to do this is to customize and optimize the landing page in a way that it provides a good match to what your visitor is looking for. Your conversion rate should go up with successful engagement of the visitors. Provide visitors exactly what we are looking for and you will have a captive audience. Be careful not to provide too many distractions in the form of links, or you are likely to lose them.
In order to create a good landing page there are a few basic elements that need to be in play. This isn’t by any means an exhaustive list; however, missing any of these components will undoubtedly cause your landing page to fail.
- Strong Headline
- Topically Focused Content
- Benefit-Oriented Content
- Scalable Content
- Visual Clarity
- Call to Action (CTA)
- Testing (A/B Testing)
Paid Search Experience and Knowledge:
There is no one-size-fits-all solution to online advertising. Learn the basics, and choose the right marketing channels for you. Pursue conversion opportunities, not traffic for the sake of getting more traffic. Use budgets to regulate your spend. Don’t use budgets as a measurement of efficiency. If paid channel advertising efforts are truly efficient, you won’t need a budget. Pay-Per-Click (PPC) is an essential part of any Internet Marketing campaign. When using PPC an advertiser pays for every click based on the bid price the search engine gives to any given keyword. The advertiser only pays per each time the ad is clicked in the search engine results. PPC campaign (Paid-Per-Click), involves monetary commitment from the advertiser. In effect you have to pay for advertising on sites and search engines. An advertiser has to pay for every click based on the bid price the search engine gives to any particular keyword.
The most common and widely accepted paid search engine services include Google Adwords, Yahoo Search Marketing and Bing Adcenter. At PROS we take our clients through a three-step process to optimize their PPC campaign (Pay-Per-Click) using paid search engine services like:
- Google Adwords
- Yahoo Search Marketing
- Bing Adcenter
- Facebook Ads
- Media Buys
- Video Ads
- Ecommerce Marketplace Ads
- Shopping Feeds
Google Shopping Campaigns:
Google Shopping Campaigns, formerly known as Google Product Listing Ads (PLA) makes it easy for you to connect with online consumers and promote your products online. Google shopping campaign streamlines how you control and bid on your products, report on your performance, and find ways to increase your Google traffic. Last year, Google announced merging of Google Auction Insights to Shopping campaigns. It is important for marketers to consider these updates from Google while planning and launching new campaigns. The additional metrics like Impression Share, Overlap Rate and Outranking Share can give you information which can be leveraged for a smarter campaign and optimized results. Through these additional metrics, marketers can have greater insight into how we rank compared to their competitors and as a result We optimize their campaigns in a better way.
Bing Ads (formerly Microsoft adCenter and MSN adCenter) is a service that provides pay per click advertising on both Bing and Yahoo! search engines. As of the fourth quarter 2013, Bing Ads has 15.6% market share in the United States. One of the major developments of not getting much attention is the Bing Ads which saw major changes to its search campaign setup which now compares quite favorably with Google’s Enhanced Campaigns. Since last quarter of 2014, Bing started bundling tablet targeting with desktop, and this year Bing bundle mobile targeting with desktop, laptop and tablets. This means Bing has started to target all internet traffic to a website without demarcation of devices. This forces marketers to manage their campaigns and budgets across all devices.
Google AdWords is Google’s advertising network in which advertisers bid on certain keywords for their clickable ads to appear in Google’s search results and across the Google Display Network, YouTube, apps, major websites globally and more. The Google Display Network (GDN) alone reaches 80% of Internet users in the United States. Google has introduced a new AdWords bidding feature along with a host of updates in Google Shopping. This allows advertisers to optimize their campaigns to bid for their ads to come above their targeted competitors. If used in conjunction with a clever strategy of bidding for very specific keywords, even small businesses can steal customers from big corporations with huge budgets from PPC campaigns.
Promoting your Facebook page with the utilization of ‘page post story ads’ or Facebook’s latest wall post promotion can build your page involvement. This way you can help your wall posts achieve greater reach.
PROS has developed a white label, fully integrated, and complete end-to-end ecommerce marketplace platform suited to any vertical.
It incorporates multiple sellers (vendors), automated billing between vendors and the website owner, product inventory management, vendor profiles, plus a lot of other features and functions. Grandslam marketplace platform creates additional opportunities, connecting sellers to buyers and eliminating the middleman — creating huge opportunities for growing brands.
PROS PPC Strategy:
First, we establish your keyword strategy by researching the market and analyzing the data to determine what keywords will target the correct traffic for your key demographic. We perform a keyword analysis to find all the optimum keywords and other keyword combinations.
Secondly, we implement our creative strategy by setting the tone of the “ad creative” by combining broad and exact terms for a specific creative with call-to-action to convert clicks into sales.
Finally, we use two sets of copy for each keyword group and test multiple versions of ads with the keywords.
Using these techniques we optimize your ad copy and conversion, targeting the right audience and appealing to the key demographic.
Social Media Marketing Experts:
People who are new in the field of online marketing, choose social media platforms without much planning. Most often we do mistakes by attempting to become a maestro of all the networks. Facebook, Twitter, LinkedIn, Tumblr, Reddit, Pinterest and the Instagram, are some of the most favored social networks these days. These social media networks can do wonders as tools of community building and in content promotion as all of them possess their own unique characteristics.
Each of the social networks works differently, as in, how the community takes, interprets and digests your sharing and content varies.
- It is extremely vibrant, consumer-focused social network
- People use heavily to stay in touch with friends and family
- App integration with games
- High engagement
- Fan pages integrate with newsfeeds
- Free and paid marketing solutions. Sponsored post opportunities.
- Strong performance in mobile ad network
- Rich in multimedia
- Viral traffic driver
- Consumers exceptionally critical about ad targeting and banners
- People don’t like to be hit over the head with a sales pitch on Facebook
- Micro-blogging platform for rapid and efficient distribution of information
- Strength is in short-form communication
- Twitter users are masters of condensing information into short spaces
- ’Hashtags’ for discovering and participating in new conversations
- Heavy emphasis on connections and meeting new people
- Vine is powerful for delivering an artistic message
- Short-form messages can sometimes complicate or trivialize in-depth communication
- Ad platform can be limited in delivering web traffic; can be stronger for branding (but you need to test and see)
- Virtual pin board for curation of your favorite topics
- Can be extremely strong referral traffic driver
- Strong skew towards female-focused demographic
- Visually engaging and friendly format
- Opportunity for community to share and pin products that We love
- Can be a challenging marketing medium for non-visual brands. Self promotion is a big no here
- Question and answer engine
- Audience of entrepreneurs, marketers, engineers, VCs, and students
- Genuinely curious and intelligent community
- Opportunity to promote and get distribution for blog posts
- Amazing opportunity to research topics in depth and to learn
- 1:1 connections can be difficult to achieve
- Requires dedicated time and effort
- Largest business-to-business social network
- Designed for networking and making new connections
- 1:1 outreach
- Employee recruitment
- Variety of paid channel solutions
- Interest-based groups
- Some professionals don’t consistently use LinkedIn
- Advertising on LinkedIn is relatively expensive. Don’t ‘spray and prey’ strangers with messages
- The world’s biggest DIY video network
- Significant referral traffic driver
- Best video marketing platform
Social media marketing complements most of the points above and can help your brand achieve media recognition and connect with its fans and brand advocates.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.