In the face of the COVID-19 crisis damaging the global economy, ecommerce has remarkably flourished during the pandemic and showing an amazing growth track. The market is saturated, but this is probably the best time to start an ecommerce business.
Establishing an ecommerce business is more than selling some items on Shopify or Etsy. You need to improve your ecommerce sales using many proven policies from getting the best reviews to retargeting ads, from conventional SEO and more.
Ecommerce companies leverage personalization and on-page SEO for improved traffic and sales. Lead your niche on ecommerce sites, and take advantage of this time when ecommerce is booming.
Dominating Your Ecommerce Category: What You Need to Know
COVID-19 enhanced the growth of ecommerce which has created a great chance in the industry at present and what is crucial to success is to know who your customers are.
The new ecommerce customers are expected to be:
Newcomers to your category: About 3 in 4 customers are shopping for products they generally won’t shop online.
Older: 67% of new U.S. online customers are 45+ of age. The number 1 complaint of 43% of them about online shopping is the struggle to search for the product they want.
Unusually willing to be won over: 80% are highly likely to shop again from an online store if they personalized each shopping experience to their personal requirements.
Nowadays, lots of new customers are technically unsavvy and you have to provide a fast, simple shopping experience that is also pertinent to their needs the very first time they deal with you.
The Power Of First-Touch Personalization
Online businesses have the chance to form meaningful connections with shoppers. They need to understand customer preferences and over time monitor their buying performance. It will help in getting personalized information from the shopper which can be used to increase their discovery process.
Customers feel a sense of familiarity and loyalty towards the businesses that adopt this approach. Amazon is now a trillion-dollar company because it used personalized information of the shopper to increase its discovery process.
The significance of personalization in ecommerce is highlighted by the statistics by Segment’s 2017 State of Personalization Report.
They found that:
The personalized experience made 40% of U.S. consumers buy more expensive products than they actually wanted to buy.
Impersonal shopping experience makes an average of 71% of customers have some kind of frustration.
If it is a brick-and-mortar store in which you think of first-touch personalization then it would have has real items in stock that resolve the issue. The workforce is well informed and they can lead you to the part of the store with only those items. Generally, the whole experience is seamless, satisfied your buying needs giving you pleasant shopping experience.
This isn’t always the case as far as ecommerce is concerned. When a customer is new and led here by a search, then it makes only one point to personalize and that is the search term. This limitation makes ecommerce landing pages fall short.
What is the solution?
The Law Of Smart Pages
Those ecommerce landing pages are called “smart pages” that
Have numerous items on the page.
Every item fulfills the shoppers’ immediate requirements.
The items noticeable above the page fold.
Why Should Ecommerce Companies Use Smart Pages?
Studies reveal that 78% of the top 100 ecommerce shoppers in paid search fail a minimum of one “Smart Page” law and that wastes a big ecommerce opportunity.
Selling First-Touch Personalization Internally
Scale and dominate the competition by adopting new tech.
Performance, urgency, and speed are some of the reasons why Smart Pages can be advantageous for your business. It is helping online retailers to have more market share than brick-and-mortars. It will only take you about two weeks to accommodate the latest features and go live using Smart Pages which otherwise can take a long time.
How Online Stores Can Drive Organic Traffic With On-Page SEO
In 2020, the speed of transformation in ecommerce is insane.
Work together with all your digital teams including SEO, PPC, content, and social, and get the best possible performance that will increase revenue.
Below are the eight things that need to be a part of your on-page SEO strategy.
Price-sensitive customers can be involved using promotions. You have to run promotions using customer data and identify your exit points.
Reviews are the best method to encourage transparency and develop trust with your customers. Reliable content improves your brand reputation in the eyes of the customer.
HTTPS/SSL protection is another method to encourage trust. You can use it to show the reliability of your website to search engines and customers.
Now, customers are holding companies to a higher standard. Shoppers usually take time to research before making a purchase decision and this means an increase in engagement with your content.
Your blog content should adapt to the changing habits, searchers, and behaviors of the customers.
It’s important for website owners that they monitor site search data for trends to know how your customers’ requirements are changing. Humans stick to habits, but new interests and routines also develop constantly.
Don’t Forget Other Search Engines
Google is dominating the search results but there are other search engines like Amazon and YouTube as well. If you can’t beat them, join them.
Out of Stock Alternatives
To deal with delays in your supply chain and maintain the SEO value of out-of-stock pages, optimize these pages for user interaction.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.