One of the effective ways to increase conversions and connect with your target audience is to improve and enhance the content marketing tactics of your business. You have to create locally-relevant content in order to maintain business growth and profitability.
- Content that is locally targeted has six times more engagement than posts that were designed for the global market. (Mindjumpers)
- 86% of the localized advertising campaigns outperformed the English campaigns in both click-throughs and conversions. (Oneskyapp)
- Visual content is 40 times as likely to get shared on social media. (Dreamgrow)
Observing your interactions with customers and knowing their needs, preferences, and values are included in content localization. You can double your profits and increase your earnings year over year with content localization.
Companies with localized content reach their target markets easily. Develop your content localization strategy if you want to do the same and build overall business authority on a local level. Below are some of the most effective tips to improve the content localization strategy for your business.
Make Your Content Locally Relevant
You don’t necessarily have to show users the content in the official language of the country they live in. You can present it in their native language as well. Research your target audience and understand their preferences if you want to localize your content.
Demographics, culture of the target audience, political and social influences, geography, language and search engines are the factors that have to be taken into consideration if you want to promote a product in a new country.
You can let search engines know the geographic location of your business using location signals. Avoid verbatim keyword repetition as it usually creates a poor reading experience. Create a solid footprint around your business using any neighborhood synonyms, highways and landmarks.