Google AdSense is an advertising program developed by Google, in which advertisers bid for displaying short text ads, product offerings, service offers, or video clips to web users. It’s also able to place ads on other sites, on mobile applications, and even on videos. This is one of the most popular Internet advertising programs, with over 60% of all Internet traffic coming from Google.
Each time a visitor to a site is redirected from the website to the advertiser’s site, the advertiser gets paid. It is a revenue sharing model, in which the website owners agree not to redirect visitors who have clicked on their ads to sites that generate revenue.
How do you get your ad to show up on the search results page? It all starts with choosing the appropriate set of keywords relevant to your business. Keywords are the phrases people generally use to find what they’re looking for.
They allow Google AdSense advertisers to choose ads based on visitors’ search queries, helping advertisers to create ads that are relevant to the users they are aimed at.
To help your business succeed with Google advertising, it is helpful to run ad campaigns based on strong keywords. This will ensure that your ads show up on search results pages when people search for the products and services you offer.
Keyword research tools are available online, that let you analyze how often different keywords appear on search queries. This enables you to build campaigns based on high-performing keywords.
AdWords lets you control where your ads appear in Google. You can choose the best placements for your ads from a variety of options such as display on the Google search network results pages, sponsored listings on Google Pages, or on the right hand side of the Google home page.
Depending on how you set the maximum limit on how much you want to spend on advertising, you may never pay for placement on the search network. But if you want to have a more targeted audience, you can opt to have your ads appear on the right hand side of the search network for paid results. But this has a disadvantage because it doesn’t directly give potential customers a chance to find your products and services.
To increase your conversion rates and make sure your ads show up when people are actively searching for a product, consider using adwords campaigns that use quality content. Google’s page ranking algorithms include elements that rely on the relevancy of the content of an ad displays next to other ads.
A good example of this is the relevancy of a query word with another ad. Ads that feature relevant content will be more likely to show up when someone is actively searching for a similar product or service. Quality content is the foundation for higher ad visibility and a solid return on investment.
Make use of proven methods of generating traffic and ensure your ads are well-positioned in Google for greater exposure. One effective approach is to focus on keywords and ensure that the majority of your content is focused on those same keywords.
Google’s organic internet search network has been recognized as one of the most effective ways for internet users to find relevant information. To improve your landing page experience and attract more internet users, make sure your ads are properly positioned on the left or right side of the page based on your keyword analysis.
It is important to carefully track the number of times each keyword appears in your advertisement. The objective of increasing ad spend is to boost click-through rates (CTR). Google offers tools to help you analyze the performance of ad placement in terms of relative click-through rates, average CPC per ad placement, average CTRs over a defined period of time, and other metrics that are helpful for assessing ad performance. You can also learn which keywords and ads are performing best for your website.
When using Google AdWords to advertise, it is important to create a winning posting. To ensure a winning campaign, employ successful online advertising techniques that include the use of both direct and indirect bidding strategies.
Bidding strategies include placing your ads on Google Search Network, Google AdWords, and others. Direct bidding strategies are commonly used when there is a tight competition environment where only a few ads are competing for a particular slot. Indirect bidding strategies, such as contextual advertising and pay-per-click, are typically used when there is a large and diverse audience, but limited advertising budget.
Whether you are seeking new ways to increase your online marketing success, or simply want to find out which advertising strategies are more successful for your business, Google AdWords can provide you with many useful insights into how to increase your online sales.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.