The worldwide growth of ecommerce has disrupted industries, and how businesses and consumers buy products and services. Some of these examples include Alibaba, Amazon, Ebay, Walmart, Houzz, JD.com, Wish and many more.
- A delay of one second in mobile page response can reduce conversions by 7%. (99 Firms, 2019)
- SME B2B e-commerce market is estimated to reach 37.1 billion yuan while the overall e-commerce market will reach 32.7 billion yuan in 2019. (Chinainternetwatch)
- 55% of B2B and 51% of B2C marketers use personas for their research. (Iliyanastareva)
- 62% of “most successful” B2B marketers and 59% of “most successful” B2C marketers have a strategy in place. (Elitecopywriter)
- Revenue in the eCommerce market amounts to US$723,131m in 2019. (Statista)
China has seen a huge growth in manufacturing in the last few decades. Some of its manufacturing products are sold globally and have become critical to masses worldwide. China has established itself as a global leader in manufacturing with its huge infrastructure and labor force.
Chinese manufacturers are sourcing some of the world’s leading brands/products such as Nike, Apple iPhone, Samsung, Adidas, Armani, Burberry, Mulberry, Marc Jacobs, D&G & more. Some Chinese manufacturers have established reputable products in their industries and have become well recognized brands in B2B and B2C markets.
Some of these include Lenovo, Huawei, Alibaba, Elex Tech, Air China, Xiaomi, Haier, Anker, Cheetah Mobile, Hisense and more. Chinese manufacturers are targeting almost every sector including gardening, auto parts, industrial supplies, medical equipment, furniture, electronics, apparel, lighting and more.
Most of the trade and transactions are done offline but the online ecommerce growth is tremendous. Chinese manufacturers can compete globally with a strong ecommerce presence.
Manufacturers can benefit a lot from B2B ecommerce websites in many ways. Many manufacturers in China are still using offline ways to reach their distributors. As a result, it becomes hard for distributors to find the actual manufacturers they are looking for.
Though some of the leading manufacturers in China have already switched to B2B ecommerce and they are leading the market. It is the best way to inform clients how much you know about the manufacturing industry. In order to reach global market, Chinese manufacturers must use B2B and B2C ecommerce platforms.
Buying and selling products as well as services online is required to sustain growth for any business. Some manufacturers in China have already set up their e-commerce websites to grow at a global level as a result of which their sales have doubled.
A new survey conducted by a b2b online payments company – Payoneer, revealed that more than 900 Chinese e-commerce sellers have found that the Chinese e-commerce outlets eager to enter global market choose to sell on Amazon than homegrown platforms.
Last year, nearly $590 billion worth of goods were sold by the Chinese retail websites, which is an increase of 33% from the year before. Pertinently, eMarketer predicts an increase from 35 percent this year which means that China will account for 40 percent of the world’s retail e-commerce sales.
Chinese manufacturers must establish a local presence in different countries (especially the unites States) they are targeting with partners, dealers, marketplaces, distributors, wholesalers and industry specific organizations. Manufacture reps can produce valuable sales through their relationships with relevant businesses.
The ecommerce platform must be flexible and scalable to meet the demands of the growing manufacturer. They must hire a team of specialist that have a presence in USA and understand how to target B2B & B2C customers. Online marketing strategies including advertising and radio channels are critical for manufactures that have invested huge amounts of capital in their factories and labor force.
It is not only having great products but a great marketing strategy to achieve success. Also the competition for products and services is global; the Chinese manufacturer must have a team that understands how to differentiate the products and key benefits. Some of the leading Chinese manufactures include 361 Degrees, Anta Sports, Bosideng, Brilliance Auto Automotive industry, Chery Automotive industry, Chiaphua Components Group, Dongfeng Motors, Eno and more.
It is not only attending trade shows and trade fairs like the Canton fair but starting with strong strategy to gain online sales from the start. It takes tremendous effort and time to establish a brand that businesses and consumers trust.
Canton Fair(China Import and Export Fair) is the largest trade fair with the largest scale, the most complete exhibit variety, the broadest distribution of overseas buyers and the greatest business turnover held in Guangzhou(Canton) China. Over 20,000 venders, about 100,000 buyers will attend the fair at China Import and Export Complex twice a year.
Some of the leading Chinese manufacturing attending this fair include Shanghai Silk Group Co., Ltd., Inner Mongolia Erdos International Trade Ltd. , Wuhan Lovegod Group Co., Fashion-Power Industrial & Trading Co., Ltd., Autocom Co.,Ltd. Fashion Art International, Dotrade, Inc. K&B, Robot Investment Corporation & more.
The Canton Fair is the largest trade fair in the world where you can find over billion of products. It is because of these so many products, the exhibition was divided into three phases.
Phase 1: Focuses on electrical and electronic products, building Materials, industrial products.
Phase 2: Focuses on such labor-intensive products as groceries, ornaments, gifts, and furniture.
Phase 3: Focuses on clothing, footwear, bags, food, medicine & more basic necessities.
Chinese manufacturers can achieve omnichannel global presence with a robust ecommerce platform such as the one below:
Some of the key features that manufacturers require are integrated in one solution. Those include:
- Ecommerce Design & Development Solutions (UI/UX, Mobile-Friendly, Multilingual/Multi-location)
- Ecommerce Marketing Solutions (Remarketing & Retargeting, Content Marketing / Blogs, Conversion Rate Optimization (CRO), Marketing Automation)
- Online Advertising (CPM, CPA, CPC, Bing/Google/Yahoo Certified, Remarketing & Retargeting)
- Reporting / Dashboard (Integrated Website Analytics, Visitor Traffic & Stats, Executive Dashboards for KPIs, Inventory Management)
- Marketplaces (Websites to buy & sell items from multiple suppliers)
- Social Media Marketing (Integrated Marketing, Data Driven Strategies, Visitor Engagement, Product awareness)