The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more.
Infographic Source: leanbranding.com
Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a programmatic native advertisement exchange and is aiming yearly revenue of 100 million dollars by the end of this year. Therefore, it is highly profitable. The company works with 400 small and big companies including Forbes, Time Inc, and Hearst as a supply-side platform to help them put native advertising on their websites.
PubMatic, which has 600 employees, had a revenue run rate of $130 million in 2014. As reported on October 2014, Ad tech startup Pubmatic was preparing for an initial public offering with a value of $1 billion. The company got $28 million in total venture funding. According to PubMatic the company, PubMatic, increased its revenue by 90% in 2014, as its rate of profitability doubled. Last year the company expanded into new markets including Japan, Singapore, Italy, Brazil, the Middle East, and North Africa. PubMatic going public will add to it ad tech firms that did an exit in the last year. Some of these ad tech firms include initial public offerings from RocketFuel, Tremor Media, YuMe, Marin, and Millennial Media.
The company was founded in 2006. Redwood City, Calif based startup recently closed a $13 million funding round from Nokia Growth Partners, August Capital, DFJ, Helion Venture Partners, and Nexus Venture Partners. PubMatic has raised $76 million funds as a total to date.
The company, Mediaocean, operates $100 million in media buying through its platforms for more than 80,000 advertisers. As Mediaocean partnered with iSpot.tv, it recently extended its platform to cover programmatic TV advertising. Also Mediaocean partnered with Facebook’s Atlas ad platform. In 2012, the company was reportedly worth $1.5 billion.
Videology, an ad tech company having 350 million employees, got $134.2 million in total venture funding. Videology CEO Scott Ferber, told Business Insider, Videology was preparing for an initial public offering; however, the market has changed a lot since March 2014 so preparing for IPO might not happen. Recently, Videology, had seen programmatic mobile video marketing campaigns jump 81% from late 2014 to early 2015.
Moreover, the company said that 50% of the company’s revenue comes directly from TV budgets because many advertisers and agencies began planning TV and Web Video campaigns in agreement. Videology got $130 million in venture funding until now and made their TV campaigns more efficient. The company provides advertisers and marketers with tools to buy advertisements online through a single interface.
Ferber further added that he is “preparing” his company for a possible initial public offering in 2015 although no final decision has been made. Advertisement technology, especially ad tech companies are a hot area for IPOs and big exits.
Joe Zawadzki co-founded the company called