Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic, a deep understanding of Google and evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm has given SEO experts all over the world many a sleepless nights affecting ranking based on 200 on-page and off-page SEO factors.
But What is an Algorithm?
In common terms an Algorithm is a set of rules that a program must follow in its execution. In case of Google Algorithm, you can imagine it as a set of conditional check list which dictates the indexing of any page into Google indexing records.
When you search something in Google, you want to find the correct and relevant data related to your search, this is where Google Algorithms comes into play. According to various sources there are over 200 parameters that are taken into calculation by the search engine before it generates the Search Engine Result Pages (SERPs).
So how can one understand Google’s top-secret algorithm? Well you can’t “Its a business secret” held Google as business entity, perhaps only software engineers that write and re-write these algorithm, and other higher ups at Google actually understand the algorithm and what goes in to making it up.
Google’s algorithm has parameters that analyse and deliver results based on two broad principles:
- Relevancy – how relevant is the indexed content with the specific query entered (keywords, title, headline, Meta tags, etc.)
- Offsite factors – the factors that affect that web page but are not actually part of that page’s content (link backs, click-through rates, site speed, etc.)
Why These Changes are Important For Google Algorithm?
Google hates spamming and always comes up with new ways and changes in its Algorithm to exclude spam on the web. The constant changes to Algorithm is Google’s way of eliminating crap from the search results and constantly boost the search relevancy of its visitors.
Those who are working as marketers and SEO experts started to develop a limited understanding of how the algorithm behaves and what possible trend it is going to take in future. It involves a lot of midnight oil burning to look at Google’s Official Webmaster Tools and other industry sources that keep an eye and ear to the new changes in Google Algorithm.
Another Major Google Update is Coming
Of course, nobody really knows when these updates will happen, or how significant they will be, but the ‘indicators’ seem to be pointing to something fairly significant coming in the not too distant future.
One of the most significant indications of the rumor being near truth is the video from Matt Cutts at Google Webmaster Tools. During the video he answered a query with:
“We actually have some algorithmic changes that try to figure out, hey, this site is a better match for something like a medical query. And I’m looking forward to those rolling out, because a lot of people have worked hard…”
Check out this video here: https://www.youtube.com/watch?v=PfLaC325S6M
The idea to predict a Google Algorithm change is not to get the timing right but to understand the underlying reason behind the said change and adapt your content and presentation to conform to the changes that are needed to keep your rankings intact.