Contextual advertising is a type of targeted advertising that places ads on different websites based on the page’s content. Automated ad networks place advertisements on websites based on the content a person is seeing.
The relevant factor of contextual advertising:
As the quality of each lead is frequently higher with contextual advertising, paid online marketing initiatives have seen a significant increase in ineffectiveness. The possibility that a link will appeal to the searcher improves when adverts are placed on web pages relating to the promoted products or services.
