Ecommerce Conversion Rate Trends to Watch in 2017 and Beyond

Conversion is the main element that defines the performance of an ecommerce website thus it is essential to devise methods through which businesses can enhance their conversions. Ecommerce businesses ought to keep an eye on the ruling conversion trends as they play an essential role in getting quality traffic, boosting the sales and keeping the businesses ahead of the competitors. Here are the top 2017 ecommerce conversion trends that will help you immensely:

1. On-Site Search Optimization

In order to enhance the conversion rate of your website, it is important to have an effective site search.

“An internal study by WebLinc states that shoppers who use internal site search converted at a 216% higher rate than compared to the ones who do not.”

This year, to boost the conversion rates, we will witness the focus turning towards ecommerce businesses fix and optimization of on-site search.

“Paul Rogers is an ecommerce consultant and he says that on-site search is an area of ecommerce that an increasing number of businesses are beginning to focus upon with the aim to optimize conversion metrics.”

2. Amazon Rise Continues

BloomReach leads a survey that stated around half of the consumers shopping online use Amazon to search for the product they are looking for. If one looks closely, it is not hard to gather that this survey explains how and why even after years Amazon continues to be the major player in the American e-commerce market. It has also been estimated that the percentage of customers who first visit Amazon in want of a product has increased from 30% in 2012 to 44%.

Only the businesses who are marketing products or services that are either entirely unique or possess a powerful brand connection with their customers will be able to flourish in the market otherwise this year it will become tough for marketers to stay in the competition.

3. Conversion Rate Optimization

This year, businesses will increasingly become customer-centric. As CRO will become mainstream, they will be focusing more on intelligent, strategic conversion rate optimization techniques. Businesses will be going to allocate more budgets in creating an extensive strategy for optimization. We will see a rise in the use of artificial intelligence AI, chat bots, machine learning, data clouds, proven website and landing page design and testing techniques used to optimize a site or landing page conversion rate.

4. Personalization

Website personalization is increasingly becoming a crucial factor in deciding the success of a business. In 2017, this element has gained even more importance because it has been estimated in a survey headed by eConsultancy that 94% of the in-house marketers now consider personalization as an essential component. Businesses can personalize their ecommerce website by incorporating a personal ‘Hello’ page, displaying a list of items that are recently or frequently viewed, providing a ‘Wish List’, use personalized emails to send customers birthday wishes, information about upcoming offers, sales and discounts and by providing proper information about the shipping.

5. Mobile Optimization

An increasing number of customers are using mobile phones to surf the Internet instead of turning their computers or laptops on. This year, businesses have realized that if they do not tap into this huge customer base, then they will be facing extreme losses. Due to this huge amount of traffic coming from mobile, businesses will be focusing and spending more on mobile optimization. They must ensure that their website’s layout and content is user-friendly as it will have a considerable impact on customer experience as well. A large part of the growth in businesses has been associated with the rolling out of mobile apps as they are fast, more easily accessible and have a higher amount of engagement.

6. Smarter Buy Buttons

Customers have plenty amount of ecommerce platforms to shop from and they are always seeking the ones that have quick and smart ways to make purchases. Generally, customers first go through the products, compare the best deals and then decide which one to go for. Businesses will be focusing more on incorporating the buy buttons whether it is the mobile app, the ecommerce website, email, Facebook, Pinterest, or anywhere else, so that customers are converted into the buyer at the first point of contact.

7. Tackle Shopping Cart Abandonment

Shopping cart abandonment is when a customer has added a particular product in the cart but at the point of check-out, they decide to drop the idea. This year, businesses will focus more on this issue. There can be multiple reasons behind this, such as high price compared to competitors or the website is charging too much for the delivery. The speed of the ecommerce website is also a big reason behind cart abandonment.

To ensure success and have a profitable year, make sure to focus on above ecommerce conversion trends.

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