E-Bike Manufacturer Riese & Müller Changed Gears with Magento

ebike riese and muller

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In the dynamic landscape of e-bike manufacturing, Riese & Müller stands out as a pioneering force, constantly pushing the boundaries of innovation and sustainability. With a commitment to delivering premium electric bikes that marry cutting-edge technology with eco-conscious design, the company has garnered widespread acclaim and a dedicated global following.

  • Recently, Riese & Müller embarked on a transformative journey, transitioning its digital infrastructure to Magento, a leading e-commerce platform renowned for its flexibility and scalability.
  • This strategic move marks a significant milestone for the brand, signaling a shift towards enhanced customer experiences, streamlined operations, and accelerated growth in an increasingly competitive market.
  • As Riese & Müller embraces the digital age with Magento as its trusted ally, the stage is set for a new era of e-bike excellence.
  • This partnership not only empowers the company to adapt swiftly to evolving consumer preferences and market trends but also fosters greater synergy between online retail channels and the brand’s core values of quality, sustainability, and innovation.
  • Join us as we explore how Riese & Müller’s adoption of Magento is poised to revolutionize the e-bike industry, driving forward a vision of mobility that is not only efficient and exhilarating but also environmentally conscious and future-ready.

Riese and Muller Electric Bikes Overview:

Riese and Muller are one of Germany’s fastest-growing companies. Their innovative designs guided by uncompromising values encompassing rider experience, quality, and the environment result in the most unique electric bikes we’ve ridden to date. They demand a premium price but deliver an exceptional experience and hold their value very well. With over 28,000 options we can help you to specify your perfect bike and then have it made just for you. If you can’t wait the 4-6 weeks we also hold stock.

e-bike riese and muller

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A B2B webstore as fast and effortless as their bikes:

Riese & Müller is noted for their electric and foldable bikes. Their ground-breaking designs set the bar for quality and technological innovation in the luxury bicycle segment. For more than 25 years, the Darmstadt, Germany-based company has changed urban mobility with its distinctive bicycle concepts. Over 350 employees work for the company in development, manufacturing, and distribution, and their high-quality bicycles have earned numerous awards. Riese & Müller maintains close contact with their B2B customers by maintaining a tight network of dealers, test facilities, “experience” stores, and even a private training facility.


Riese & Müller joined the race to the Top:

The implementation started in December 2016. Using Magento Commerce 2.1, netz98 developed a convenient pre-ordering solution and a digital dealer portal. As part of the company’s digital transformation, they replaced the analog order process and elevated it to a new level. By creating a user-friendly bike configurator, customers could conveniently and securely select suitable bikes for purchase.

In nearly real-time, a complicated, custom-created validation mechanism ensured error-free processing of over 1.2 million possible product combinations.


A high-performance solution:

The newly updated website was live on time in March 2017. Riese & Müller introduced a new powerful product configurator as well as a digital pre-ordering option for 2017 yearly purchases to its retail partners in the fall of 2017. Due to its ease of use and outstanding performance, the solution was extremely favorably received by dealers.

With orders automatically transferred to the ERP, Riese & Müller observed an immediate boost in sales volume. The new digital ordering process gave greater transparency for both the dealer and the manufacturer, and the initiative was a huge success.


In conclusion, Riese & Müller’s strategic decision to transition to Magento marks a pivotal moment in the company’s journey towards digital excellence and industry leadership within the e-bike manufacturing landscape. By embracing Magento’s robust e-commerce platform, Riese & Müller has not only unlocked new avenues for growth and innovation but has also reaffirmed its commitment to delivering exceptional customer experiences and sustainable mobility solutions.

As Riese & Müller continues to leverage the power of Magento, we can anticipate further advancements in product customization, online engagement, and operational efficiency. This synergy between cutting-edge technology and a visionary brand ethos positions Riese & Müller at the forefront of the e-bike revolution, poised to inspire riders worldwide with unparalleled quality, performance, and environmental stewardship.

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