One of the best ways to promote a new service is to create marketing case studies. Create a case study for your product. This is basically a story about the product, how it was created, and how it is used. The study will help prospective customers understand the product. Consider the top products you need to sell to your clients and then develop specific case studies highlighting these products and how they are made easier through your service.
Write about your past customers, how you became your business and why they were your best customers. You can even explain why your product stands out above similar products. Use the story as a marketing tool to talk about your product and what sets it apart from the competition. Case studies are also an excellent way to get your product advertised without spending a lot of money.
There are different ways to use marketing case studies. Use them to develop targeted leads. If you create a story about your product and present it to your potential customers, you will develop quality leads. This will cost you less than purchasing cold calls or other direct marketing methods. Find out how you can use case studies to drive quality leads to your website. Look at some examples below.
YouTube – Create videos related to your product and make them available on YouTube. If you have an audio version of your product that you can record yourself or have recorded from another source, you can turn this into a video. Use your own voice and title for the video and use YouTube’s social shares buttons to share the video to all your friends and followers. You can also add a link back to your site in the social shares section.
WordPress – You can use a WordPress theme or custom design to create a website that is related to your product. You can then add marketing case studies to this site. You can use the same videos you have used in YouTube or create your own videos. You can even write your own content if you have experience in the field.
Twitter – Use Twitter to get your message out to a large target audience. You can post short messages about your product. Try to keep your content interesting and up to date so that people want to see new posts from you. You can also use a special Twitter box that has your targeted target audience logo in it. When a user clicks on the logo, they are taken to your website. This is a great marketing case studies strategy because you can collect emails from your target audience.
Blog Post – Creates a blog post that has 7 or more key points. Key points can be related to each of the sections above. The key points should make you seem knowledgeable and successful. When you provide information and use success as your key point, you will have your visitors feel that you are an expert in your field. This will increase your conversion rate when you write articles for your website or create content for your blog post.
Search Engine Optimization – Optimize your website and your web pages with proven SEO techniques. There are several free resources online where you can find key points to use in your web pages and website. Use keyword research tools to find good keywords to use on your website. Test different keyword combinations. When you have found a combination that works, then use it on your site. Using proven SEO techniques will help you increase your conversion rate through the roof when you do a digital marketing case studies analysis of your business.
Deepak Wadhwani has over 20 years experience in software/wireless technologies. He has worked with Fortune 500 companies including Intuit, ESRI, Qualcomm, Sprint, Verizon, Vodafone, Nortel, Microsoft and Oracle in over 60 countries. Deepak has worked on Internet marketing projects in San Diego, Los Angeles, Orange Country, Denver, Nashville, Kansas City, New York, San Francisco and Huntsville. Deepak has been a founder of technology Startups for one of the first Cityguides, yellow pages online and web based enterprise solutions. He is an internet marketing and technology expert & co-founder for a San Diego Internet marketing company.