Conversion Rate Optimization Guide

What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors becoming clients or customers. By designing and modifying certain elements of a webpage, a business can increase the chances that site visitors will “convert” into a lead or customer before they leave. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.

Why Conversion Rate Optimization is important?