Organic traffic or natural website traffic are search engine visitors that come to your website by search for keywords relevant to your website without any paid ads. Have you ever thought about it why some websites get more organic traffic than others? After analyzing many blogs and content sharing platforms on the web, we came to a conclusion which can be divided into following steps:
1) Content Marketing Strategy: If you want to generate more organic traffic from your content marketing strategies, keep it fresh, unique, targeted for greater conversion rates and improved search engine optimization (SEO). According to recent studies, only 49% of all marketers on the web have best content marketing strategy for their ecommerce websites.
2) Create Unique Content: Your content should be unique. It should speak to your audience, and engage them to share, comment and like your posts. Scott Stratten, author of UnMarketing, says in his podcast about blogging, “Me demanding the best content you can write should not be intimidating, it should not be paralyzing. It should be the minimum that when you write something you look at it and go: “Yes! That’s what I wanted to say!”
It needs 3 important elements to drive organic traffic which includes:
- Optimized for Many Keywords with Lots of Search Volume: Your content should be optimized for the users and should contain relevant keywords for the search engines. Caution : Be careful not to over optimize your content using keyword stuffing and keep it focused on the reader not for SEO.
- Lots of Quality Backlinks: More the number and better the quality, higher you rank on Google.
- Evergreen content – Create evergreen content and keep it up to date so that it always stays a good source for your users which can thereby increase organic traffic over and again.
Infographic Source: http://www.quicksprout.com/
3) Create Content That Other Websites Like to Link to:
- Case Studies: Case studies are a great way of telling people what your service or product can do for them. You share an example where your service or product helped a client. It offers the what, how and the results of what you do. Your case study should contain a summary, preview of the result, challenges and their solutions, conclusion and a plan to get the same results.
- Comprehensive Resources, Guides and Lists: A guide is quite detailed and hence, a long content. It is bigger and longer than a normal blog post. Use some great visual ads for them to keep your audience interested. A guide requires the collaboration of a good writer, designer and a superb idea. The content should be top-notch with an attractive presentation. Make sure the idea is interesting and upload a PDF file for download as well.
- Reviews & Opinions on Popular Topics or Conventional Knowledge: The stronger language you use, the more it will be read by your readers. Take up a topic or an issue and then give your take on it. Try to address popular topics so that there are greater chances of getting your piece shared over the web. Be civil and polite while writing. Remember you are giving your opinion, not flogging anyone who doesn’t agree with you.
Start writing unique, evergreen and fresh content that is optimized for long tail keywords, contains many quality backlinks, provide exclusive resources and data, and give your opinion or suggestion as an expert with examples and case studies to get lots of organic traffic.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.