Email Marketing

The New Social Media and Email Marketing

Social media and email marketing together can mean the difference between success and failure online. Some say email marketing will go the way of direct mail marketing. Did email marketing really kill direct mail? No. Actually, direct mail is still a major business. Just because you can get higher response rates for lower costs with email marketing, doesn’t mean one can replace the other. And many major businesses are seeing the light. Recent studies on social media pointed out that older generations actually respond more to direct mail. Why? The majority of buyers older than 60 a huge market already

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