Goals Achieved
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Organic Traffic Growth
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Lead Conversion Increased
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Page Speed Improved By
Project Overview
The Challenge:
- Launching a new ecommerce platform with multiple stores based on Magento (part of Adobe now)
- PROS worked on design, development and other important facets including Marketing Automation, Google Ads and more
- Developing and implementing custom modules and complex integrations
- Increase conversion rates by improving page speed
- Improve SEO
- Mobile-friendly design
- Improve User Interface and User Experience
Solutions Delivered:
- PROS worked on a very large and highly complex Magento ecommerce development project with multiple integration and complex customization
- We integrated all the marketplaces for their products including Amazon, Google Shopping, eBay etc.
- We integrated accounting and ERP systems
- We also integrated marketing automation software Salesforce Marketing Cloud (SFMC) and custom product details pages for various virtual products
- We optimized the site for new UI/ UX
- We setup Google Tag Manager (GTM) for entire site and optimized page speed
- We implemented custom modules for various features and functionality
- Conversions went up more than 200% and overall site speed improved by 400%
Technologies & Services
Magento, Marketing Automation, Salesforce
Categories: Design, Development, Ecommerce, Magento Ecommerce Solutions, Digital Marketing
Company Overview
The Chopra Center, founded in 1996 by Deepak Chopra, M.D. and David Simon, M.D., is the premier provider of experiences, education, teacher trainings and products that improve health and wellbeing of body, mind, and spirit. They have millions of followers worldwide and we were honored to work on this very high profile ecommerce site.