Digital Transformation is a journey of strategic, planned organizational changes. It starts by empowering our teams with new methods to create a highly responsive data driven strategy and a fearless culture of innovation. It's the right leadership that creates the high performing innovative organization which is delivered by marketers and technologists. Right now there [...]
Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list [...]
Electronic commerce, more popularly called as E-commerce or eCommerce, is a business model that enables a firm or individual to conduct business over an electronic network such as the internet, sell products or services and accept payment for transactions. Individual or business involved in e-commerce, b2b (business to business) or b2c (business to customers), whether [...]
In this very competitive internet marketing place. it needs a constant effort to generate traffic to your site when there are some many competitors vying for the same piece of the pie. With the growth of search engines and social media networking, it is very important that your business have the proper placement and branding on the [...]
It is now a requisite for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe. There are feature rich e-commerce platform available in both open source and commercial e-commerce website solutions available in the market with simple basic features [...]
The scale and scope of doing business online is growing at an exponential rate over the last decade and any one not leveraging e-commerce for their business is losing precious revenue to competitors. The goal of any ecommerce business is to set up a digital storefront, to sell products and services over the internet. We have [...]
Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According [...]
Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding: What is your brand identity? What are your products & services? Who is your target audience? What is unique [...]
Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic, a deep understanding of Google and evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm [...]
The Heartbleed bug is an encryption flaw, uncovered by researchers and experts from Google's security team and a software security firm called Codenomicon. The bug affects web servers running Apache and Nginx software. Heartbleed Bug can exploit the hidden flaw to expose private information that users enter into websites, applications, web email and even instant [...]
