Ultimate Guide to ADA Compliance

Meerashri Thakar January 9, 2023

Table of Content Introduction What the ADA (Americans with Disabilities Act) is & Who Does It Apply To? Understanding ADA Compliance Requirements The Business Case for Becoming ADA Compliant 5 Steps for Achieving ADA Compliance 5 Common Misconceptions About ADA Compliance and How to Overcome Them Conclusion Today, there are 1 billion disabled people worldwide, with 61 million adults (26% of the population) living in the United States. By 2030, one in every five Americans will reach retirement age with vision impairments, necessitating the use of assistive technologies such as screen readers. Did you know that if your website is

How To Grow Revenue By Competitive Analysis

Meerashri Thakar November 18, 2022

Table of Content Introduction What Is A Competitive Analysis? Why Competitor Analysis Matters In Ecommerce Running A Competitor Analysis Collecting Data With Competitor Analysis Tools Perils Of Competitive Analysis In Marketing Embarking On A New Journey With Competitive Analysis Who doesn’t like to stay on top of their competitors? From digital marketing agencies to B2B companies, each brand likes to think out of the box, innovate new trends and take the road that hasn’t been trodden on before. Here is where competitive analysis comes into effect. Competitive analysis can help you determine where your company is succeeding, where it has

Google: Rankings Drop After Mobile Usability Fail?

Meerashri Thakar November 10, 2022

John Mueller of Google explains why correcting a flagged issue in the search console does not help the site regain search visibility. Google’s John Mueller responded to the Reddit SEO discussion, which dropped the ranking of healthcare-related websites shortly after the search console warning about mobile usability. The two events were found to be relevant due to the timing of the rank decline immediately after the search console issued an alert about a mobile usability issue. He was frustrated because he fixed the issue and checked for the fix through the Google search console, but the ranking change did not

The Future Of UX Design In The Metaverse

Meerashri Thakar September 20, 2022

Table of Content What is the Metaverse? What is UX Design The Future of UX Design in the Metaverse How TO Improve UX Design in the Metaverse Conclusion The digital world as we once knew it is still evolving to reach modern approaches to social interaction and communication, with over 4.8 billion users currently accessing the internet worldwide. A society driven by digital natives is just around the corner as e-commerce expands and social media platforms grow in number. The desire for technology and design innovation go hand in hand because of the constantly increasing demand for everything digital. Due

How to Track the B2B Ecommerce Metrics That Matter

Meerashri Thakar September 19, 2022

Table Of Content What are B2B eCommerce KPIs and Why Do They Matter? The Top 5 B2B eCommerce Metrics B2B Ecommerce Metrics Key Takeaway The number of eCommerce metrics and KPIs you may track and optimize for if you operate a B2B eCommerce site is infinite. Metrics that have little to no effect on your online store’s long-term success are useless to track. You must be aware of the metrics that are most important and assist you in achieving your business objectives Spending effort and money on the incorrect B2B eCommerce KPIs is a waste. The profitability of your company

Ultimate Guide to Magento 2 Marketing Automation

Meerashri Thakar September 16, 2022

Table of Content What is Marketing Automation? Why is Marketing Automation Important for Ecommerce? Advantages Magento of Marketing Automation What are Magento-Friendly Marketing Automation Tools? Purchasing a well-known tool for Magento Marketing Automation will deliver beneficial outcomes. But is everything this easy? More than 270,000 merchants have chosen Magento for their business. Do you know enough about Magento Marketing and have access to appropriate resources? But what about Magento Marketing Automation? 49% of firms are already ahead of you if you haven’t used this technology yet. Furthermore, the cost of Magento website is marginal and pays for itself once the

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