The Inbound 2016 was attended by 19,000 people where Brian Halligan and Dharmesh Shah, co-founders of HubSpot shared their views regarding marketing history and its fate with the audience. Presented in this article are the things that incorporate a small interview and the essence of this presentation.
Bots will be dominating the year 2017 and the same is stated by Halligan who said that in the next five years, the navigation and the current process of using apps will be changed and people will simply ask questions and talk with bots. This advanced method of usage is much easy and efficient than spending hours while waiting for a call back from the sales person. Shah remarks that in order to provide 24/7 customer care services, websites began developing in the 1990s by the businesses. Further, he added that businesses will soon begin building bots that will not be replacing the websites but optimally transforming them by providing more power. A bot will be able to provide every answer to the queries of the customers in the quickest amount of time.
“It’s not human vs. bot,” Dharmesh Shah says, “it’s human to the bot powered.”
A human-machine conversation will replace the “marketing conversation”. It is believed that at the core of marketing is a conversation among the businesses and the customers and for a long while, potential customers have been a marketing tenet. From the past twenty years, the communication that has been taking place increasingly through a keyboard and the computer screen will be now getting changed into a human-machine communication.
Shah states “The conversational UI is going to be an even bigger leap in software than we had with the shift to Web-based software. We are all re-thinking now how to build products.”
This is considered as the best method to engage, communicate, market and sell: “We will have voice input because it’s much more efficient