Thanks for visiting our website. We *Really Appreciate* your feedback and comments. The article below is the second in our series of usability design tips. See : How to Improve Ecommerce Conversion Rates using Usability Testing
Listed below are some of the important tips that one must keep in mind while designing an E-commerce website.
1. Site Search : When a user visits online store, he is at your front door and is ready to open his wallet and shop on your ecommerce website. It is impossible to display every product on the front page of any website, so the best option is to have a Search Field displayed prominently and working efficiently. The rate of conversion is often directly proportional to how fast the customer finds what he or she is looking for. Research statistics have proven web visitors who search for a product is 4 to 5 X more likely to convert into an online sale.
2. Product Attributes & Category Filters: A online store has a large variety of products listed on its catalog, and variety of shapes, size and colors for a product family too. Adding a filter option to help narrow the search down for products by brand, attributes, category type is a must. A properly designed and implemented filter (usually in the left side of the website) will make your site easy to use and improve user experience (UX) which makes a big difference when a customer decides to purchase an item.
3. Add to Cart and Shopping Cart: Add to cart button is call to action, so it should stand out from the rest of the product page. A visually appealing and easy to use shopping cart is a must for any eCommerce website including open source Magento or other ecommerce software platforms. It is important to place the shopping cart where it is convenient for the customers to spot it. To make shopping cart button even more prominent you can place it on the header usually in the top right corner.