A mobile-friendly website can take your business to unprecedented heights due to the fact that around 80% of customers now use smartphones to surf the internet. Moreover, Google’s new algorithm is a boon for mobile-friendly websites and their search engine rankings. Keeping in mind the need for having a mobile friendly website, we have brought you top 10 tips that you must consider while designing it:
1. Study the Trends of Mobile Web Design and User Experience (UX)
It is absolutely crucial for you to first study the trends of mobile web design and UX. Only after having a good insight by studying the trends of previous years can make you understand what are the things that will work and what will not. It is advisable to have a simple design due to the fact that there is a very little screen space on mobile phones. You should also have an understanding of the elements on the page that are integral to UX such as highlights, attracting the users, navigation and other features.
2. Use Responsive Design
One of the most important highlights of having a responsive design is that it enables the website to become accessible, readable as well as viewable on various devices. By doing so, you not only lessen the work that website developers undertake but also save time that is utilized while making a website. When you have a responsive design, you are free to use flexible images, layouts, and other elements.
3. Always Include a Viewport Meta Tag
The browser rendering engine employs the viewport that is a virtual area employed to know the ways in which the content is sized as well as scaled. And that is the reason why while building a multi-device experience it plays a significant role and your website will cease to function on a mobile device without it. The browser gets an indication from the viewport Meta Tag that the page requires to fit the screen and there also exist various configurations that you can designate your viewport to control.
4. Font Size and Button Size Matters
On mobile devices, the font size, as well as the button size, plays a crucial role. The ideal font size is suggested to be at least 14px because you wouldn’t want your visitors to zoom in to read the content. By having it a bit larger, it becomes simpler for them to access the website.
The button size should also be big because it will prevent the chances of users clicking the wrong button that often frustratingly happens when the button size is small.
5. Use High-Resolution Images
Images with high resolution are crucial for your responsive website because it will ensure that the visitors have a good user experience. Also, the mobile devices these days have a high-quality display and if you have images of low resolution, then they will end up getting blurred or pixelated. Such an experience might simply turn the visitor away or they may lose interest.
6. Remove the Default Zoom
If you have the auto zoom option, it is advisable to remove it because it can cause a lot of harm. Auto-zoom often ends up muddling the website’s layout elements, particularly for images and navigation content. They can make the visitor confused by becoming either too big or too small in the layout and as a result the visitor may leave your website and go to another website.
7. Use YouTube Videos on Your Site
In case your ecommerce website has a number of videos, then it can affect the manner in which these videos are displayed on mobile devices. For instance, the format can be highly different or it can even make the entire user experience very hard. In order to confront these obstacles, it is advisable to have YouTube videos on your website because the embed code of YouTube videos is already responsive.
8. Don’t Constrain Your User’s Mobile Experience
It is very important to keep in mind that despite having a great and responsive mobile website, you must remember to have the option of a “go to full website” or “view desktop version”. This is so because despite having a mobile-friendly website, users still like the option to have that full site experience. It is advisable to have this option because it can stop visitors for more time on your website.
9. Keep Brand Continuity in Mind
Brand continuity is an immensely helpful method in businesses and it must be put to use right from the early stages of website design, in online marketing and will adding other elements to the brand. Brand continuity is a highly recommended manner for all businesses and throughout all the website designs whether it is a mobile website or a desktop one. Ensure that the color schemes that you have selected, the graphics, icons, and logos are properly visible on the mobile devices. Also, ensure that they have a good quality and resolution.
10. Never Stop Testing
After the responsive website has been developed, it is vital that you keep testing it constantly. Don’t just try them on various mobile devices and tablets but also try them on different operating systems as well. Ensure to look at all the pages, buttons and layout so that no fault is left.
Remember these simple and best-aforementioned tips in order to make sure that your mobile website is designed as effectively as your desktop website. By following these tips, you can have a mobile friendly website where the visitors can have a memorable experience and come back with others for more.
Zahoor Bhat has over 10+ years of experience as an online editor and media manager. He has worked with major online news and content sites as a media manager. He is well versed with major content management systems and web platforms such as WordPress and social media networks including Facebook, Twitter, Youtube, Google Business, Yelp, Instagram & Linkedin. He is an expert in content creation, proofreading and finally making it live. Being a social media expert, he is able to make relations with social media influencers and make sure to generate leads and grow business via different social media platforms.