Social Media Marketing is the newest and one of the most effective marketing tools for engagement.  Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service.  Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization).  The biggest and most influential social networks include Facebook, Twitter, YouTube, LinkedIn and Google+.

Facebook

Facebook is the largest display ad network online with a reach of about a billion and the ability to target one person with advertisement.  Key functions of Facebook include the ability to: like and share any media including images, text and videos to an individual create event and fan pages, use targeted advertisement and it has the most apps of any social media site.

Twitter

Twitter is a micro blog that differentiates itself through the ability to use actions such as mentions and retweets, which helps you share with your followers and lets you send messages on the fly.  Also Twitter has a character limitations that force Tweets to be short and to the point.

LinkedIn

LinkedIn is the ultimate business social networking tool.  It is unique in the fact that it is a great recruiting tool and is great for tracking startup companies.  LinkedIn shows the accomplishments of the user much like a resume and gives you a good idea of their business background.

YouTube

YouTube is the biggest social video network.  You can make your own customized channel for any of your own video content. YouTube allows you to use enhancements, annotations and captions to add to your videos.

Google+

Google+ is one of the newer integrated social network site but is growing exponentially.  By already owning 80% of search online it was easy to incorporate Google+ to already loyal Google users.  Google+ is unique because it can integrate their service into core products such as the Android, their +1 button shows what people think of your posts, similar to the like button on Facebook, and the ability to create circles with your friends.  Circles is the application that lets you separate your friends into categories.

A new social network to look out for is Pintrest with its unique ability to categorize yourself by your interests and find other people and posts relating to your interests.

PROS Social Media Marketing      

With our integrated marketing using these social networks we can optimize your social media marketing campaign.  In order to do this we first gain an understanding of your industry, brands and goals.  Second, we run the social media campaign outreach to establish your social identity targeting your key demographic and influencers.  Finally, we implement an integrated social media marketing strategy of planning, measuring, execution and management.

Ask us how we can create an iMarketing strategy for you ! Call us at 619-567-9322 or contact us here

San Diego PPC Management Company

Pay Per Click (PPC) is an essential part of any Internet marketing campaign.  When using PPC an advertiser pays for every click based on the bid price the search engine gives to any given keyword.  The advertiser only pays for each time the ad is clicked in the search engine results.  At PROS we take our clients through a three-step process to optimize their PPC using paid search engines like Google Adwords and Bing Adcenter.  First, we establish the keyword strategy by researching the market and analyzing the data to determine what key words will target the correct traffic for your key demographic.  We perform a keyword analysis to find all the optimum keywords and other keyword combinations.  Second, we implement our creative strategy by setting the tone of the ad creative by combining broad and exact terms for a specific creative with call to action to convert clicks into sales.   Third, we use two sets of copy for each keyword group and test multiple versions of ads with the keywords.  Using these techniques we optimize your ad copy and conversion targeting the right audience and appeal to the key demographic.

Ask us how we can create an iMarketing strategy for you ! Call us at 619-567-9322 or contact us here

SEO tips

The Top Ten Benefits of SEO include :

Some say email marketing will go the way of direct mail marketing. Did email marketing really kill direct mail? No. Actually, direct mail is still a major business. Just because you can get higher response rates for lower costs with email marketing, doesn’t mean one can replace the other. And many major businesses are seeing the light.

Recent studies on social media pointed out that older generations actually respond more to direct mail. Why? The majority of buyers older than 60 a huge market already don’t get on Facebook, don’t Tweet on Twitter, don’t network on LinkedIn and certainly don’t watch YouTube marketing videos.

The same thing that was said of direct mail was and is considered for email marketing in comparison to social marketing. But it’s not a decision to try one over the other; the new rules of marketing say using social marketing and email marketing together provides the greatest opportunity to generate buzz and increase consumer response.Now that we’ve established email marketing as far from dead, and that social marketing isn’t for all buyer groups, let’s define how you can use social email marketing.

Make Social Email Marketing Simple
Twitter is 140 character messages, Facebook is a vast ocean where it’s hard to make a splash and although email marketing messages are often longer, you still need to master the fine of art of simple, direct, short marketing.

Typically, email marketing messages have shorter content when compared to the general direct mailer and a much shorter response rate. Nearly 80% of recipients will respond (by either taking action or deleting the message) within 48 hours.  Email marketing needs to be condensed for social media and network sites. This means shorter posts, quicker calls to action and adapting to much faster response rates.

Subscribing Rules on Social Email Marketing
Social email marketing is about using email and social media as tools. Since readers of your Facebook page may be interested in your emails and email readers may want to “Like” your business on Facebook, you need to understand how to use the two together to position your brand for success. How? Make it simple for current email readers to follow you on Facebook, Twitter, etc. and vice versa. Make it valuable for your target to follow both, run different deals, offer additional discounts or have certain information only available on one. Maybe you link the headlines of your monthly newsletter on Facebook, but in order to view the entire newsletter they have to subscribe to your email list.

Find Your Prospects, Create Customers
Depending on your main client base, you may have a variety of readers and followers. No problem. Research who’s following you on Twitter, Facebook, LinkedIn, and other social networks. See what customers are responding to in your emails. The results may surprise you and change your future marketing efforts.

What’s the Competition Doing?
Lastly, no matter if you’re failing or succeeding with these strategies, social email marketing is still advertising and you still need to know about the guy charging less than you for the same product and the girl charging more than you but getting more sales. Some critical research on the competition  following their Facebook pages, subscribing to their emails can help you, your brand and your product stand out. There are no rules saying you can’t, all marketers do it.

Social and email marketing aren’t going to work for all brands and all products. Some consumers are going to prefer traditional means of marketing communications, where others are going to prefer social media over email and vice versa. Marketing isn’t about choosing one media and hoping for the best, it’s about strategically reaching buyers across multiple platforms to position your brand for success.

Step 1: Make Contact
First, you start using Facebook, even if your buyers are not. Why? Someone you know, whether it’s in the work place or a friend or a loved one, is on Facebook. Make contact with these people. Start networking. If you’re a B2C business, it’s essential you engage your buyers in many ways. Why? So they’ll remember you. You want a big following. You should try to get as much free advertising out of Facebook without damaging relationships by spamming.Step 2: Look Friendly
Have a fun picture for your Facebook profile. Some social experts have pictures in a suit. Others show more life, such as pretending to be superman, taking off the glasses and revealing the cape underneath (comics have a life of their own on Facebook). These pictures are fun. There is nothing wrong with being professional, but even Fortune 500s can show a lighter side with Facebook and have some fun.

Step 3: Give Value
The best way to capitalize on a big following is not to “spam” all your followers. Spamming only hurts you. Spamming is posting 25 times about the same thing, or being generic, or only selling. Give your followers value. Help them. Show them how your product can help them. Give them something to think about.

Step 4: Post
You should get active on Facebook, it will pay off. Post even about minor events. You might post you’re going to a conference, come back three hours later and have some fresh news to report on what happened. You might note what book you’re reading. Some consider personalizing your messages to be a mistake, but if you want to build relationships it’s required.

Step 5: Look At The Bad Guys
Finally, look over your competitors Facebook pages, check out who’s following them, and do your best spy act (it’s likely they are spying on you too). You can learn how they’re building relationships, if they have a loyal following or are just spamming, and how you might steal some of these buyers away. How can you steal buyers? You can focus on each relationship, building value, being personable and having some fun with your superman outfit.

The right ingredients for success come from being able to relate with people freely without expecting much back.

Here are some of the stuff that you can do to get a network of friends who you engage with and build credibility of a personal brand.

A good way of getting numbers is to start up a group. This group should be about a topic that you have a passion for or you are an expert in. This will enable you to build credibility and recognition and with time, you will grow your network of associates.

You are not just displaying jargon; you will be chipping in ideas and helpful information to the people that participate. When someone has a nice experience, he will definitely bookmark your page.

When you send a friend request, add a short message to build your credibility. In fact, the people you choose will have a higher chance of accepting your requests if you have skimmed through their profiles and picked up tenets of stuff that you have in common.

If there is something that can come in handy when you are looking for guys to add into your list, it is an emailing list. You have a higher chance of getting a list of people who have more in common than random invites. It is more efficient in boosting your online fingerprints as you become more recognized

What you should be focusing on doing is to prove that you are worth the credibility they desire to see in a social network. That way you widen the scope and increase the size of the net with which you are going to catch any fish in the big sea of social networking. Then you will find your marketing much easier that it would have other wise been. For more details Contact Us

• Knowledge
• Time
• Patience
• Perseverance

You’ve two ears and one mouth; hear more than you babble. Through involvement in these communities, companies may learn about consumer interests and responses with a frankness seldom discovered in focus groups and surveys.

If becoming an authority in your area is part of your marketing technique, social networks provide you a much more approachable outlet than the media. You are able to speak up in an e-zine, discussion forum, or blog, and reach 100s or 1000s of individuals. Say something valuable, original, and sound and you’ll get cited and linked to, reaching even more individuals.

Every signature in an e-mail or on the net, and every profile online, is a chance to reinforce your brand.

Networked markets call for openness from the companies who would like to sell into those markets. Organizations should have more individuals taking part virtually than just pro marketers. A pleased employee is a more potent brand advocate than almost anybody in promotion. This is one reason why Microsoft has roughly 1,200 bloggers out of 55,000 people who work for them.

If you’ve placed a particular narrowly-defined group to target, the likelihood is good that you are able to discover a virtual community where they’re already accumulated. Are you marketing consulting services to independent bookshops? If it doesn’t already exist, just produce a virtual community for your target group, seed it with your nearest relationships, and watch it spring up.

If you have a fresh product or service, buzz-satisfied buyers discussing you-is among the most effective ways to build your competency. Buzz flows through social networks. If the biggest blogger in your field likes what you sell, you’ll produce a mighty force.

A Basic mistake a lot of marketers make when addressing Online Communication is in believing that it may be turned on and off like an ad campaign. Online networks are commonly not really receptive to marketing messages from fresh members. You must gain the right to discuss your product through involvement in and contribution to the community. Likewise, you can’t merely leave when the campaign is complete, or you’ll be seen as a “user.” Individuals don’t want to be used.

Center on cognizance, not persuasion. Your involvement, your signatures, and your profiles will produce cognizance. Those who are interested will be pulled in to you and will come to you for info and help.

Produce a standard template for e-mail and net signatures for anyone associated with you. Reinforce your brand with every communication. It may be simple text, but it’s simple enough to integrate your company logo, likewise. All the same, some individuals don’t consider elaborate signatures suitable for general correspondence.

Link to your site in your e-mail signature. Link to your communities from your site. Link to your personal profile page from your community page.

Produce a community around a movement or matter associated with your brand. Music groups, movies, writers, and a lot of technology companies may often support a community around their brand. But, many other companies don’t have that sort of user base. As an alternative they may build a community around a crusade.