Ecommerce Solutions in San Diego
Electronic Commerce & Mobile Commerce (E-commerce & M-commerce )
The huge rise in e-commerce has made it essential for understanding the technology and tools involved in development and it is becoming increasingly important as more and more of the world’s business is being conducted online. From small industries including banking, telecom, travel, health & beauty etc. to large companies like Amazon, eBay, Apple, Groupon and more, online stores have become the need of an hour.
It is essential for any business to have online presence and digital store front to offer their services and products to the customers spread worldwide. E-commerce enables businesses to transact and communicate anytime and anyplace all over the world. E-commerce is evolving faster than ever with the rise of mobile commerce (m-commerce). With the advancement of technology, consumers now prefer to shop via smartphones, tablets, iPhones and iPads because of new sophisticated mobile apps that enable them easy online shopping experience. Now a customer can shop anything with a push of a button. Mobile internet users are growing much faster than desktop/laptop users. The latest big change from Google is the mobile-friendliness as a ranking signal for SEO (there are almost 200 signals). Here is an exact quote from the announcement. “Starting April 21, 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”. Google also mentioned “users will find it easier to get relevant, high quality search results that are optimized for their devices.” Moreover Google said, “Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search”.
Your website should be designed not only for visually appealing but it should have clear navigation that makes the online shopping experience easy. To be successful as online shopping resources, you need to make sure that you provide your customers latest offers and services. A responsive website design would allow your customers to browse your site seamlessly with any kind of device, like a mobile phone or tablet. Responsive website design is simply a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from mobile phones, tablets, iPhones, iPads and desktop computer monitors).
E-commerce businesses may use some or all among the following:
- Digital store front for online shoppers
- B2B (Business-to-Business) and B2C (Business-to-Customers) electronic data interchange
- Online Marketplaces
- Buying and Selling Processes
- Online Payments/Transactions
- Social Media Marketing
- Engaging customers for launching new products and services
- Email Marketing
The need for proven ecommerce solutions is growing and it might not be a bad idea to consult the industry experts in the early phases of your ecommerce setup. In order to give you business necessary boost and allow it to hit the ground running, you need to hire an e-commerce consultant to help you get started with e-commerce development, design, marketing and promotional aspects of your products /services.
Most of the visitors/traffic comes from search engines like Google, Yahoo and Bing. So you must have an effective strategy to engage in online marketing practices to get your website listed on these popular search engines.
Social media networks like Facebook, Twitter, YouTube , Google+, Pinterest, Tumblr, StumbleUpon, Instagram, Tagged, Meetup, Yahoo Answers and other social media sites are very important to engage with potential customers and get viral publicly.
E-Commerce platforms are usually fully integrated or composed of many parts that work together. Magento ecommerce, for instance, is a fully integrated open source e-commerce platform built on PHP that functions as a content management system, a product information management system, and also a B2B (business-to-business) and B2C (business-to-consumer) storefront framework. Magento is designed to be completely mobile friendly and also has social media managing capability.
Another great open source PHP based website development tool is Drupal. Like Joomla, content can be added right away, but many of Drupal’s best features come in the form of modules and are not pre packaged like with Magento. The learning curve for Drupal is also very steep, however, once the necessary skills are acquired, websites can be created quickly and are much more tailored to user needs.
Another popular ecommerce platform is called Joomla. Joomla also helps in content management, but many of the best features of an e-commerce platform like product management come in the form of extensions and are not pre-packaged. Joomla is also built on PHP and is highly flexible with very powerful web application building tools and thousands of free extensions.
One of the leading content management system (CMS) and blogging platforms available is WordPress. It’s also an open source PHP-based platform with thousands of plugins and themes available. WordPress is known for its customization capability and for its ease of use. Websites can be built extremely quickly while being fully responsive and mobile friendly with the same functionality as top professional sites. E-commerce plugin for WordPress offers similar functionality to Magento with respect to the actual selling of products and services.
We optimize and develop various eCommerce solutions to help you sell products and services online. We are experts in open source and custom eCommerce applications including Magento eCommerce, Miva, Opencart, Oscommerce, Ubercart etc. Our eCommerce experts can help you improve your eCommerce conversions and revenue, optimize your ecommerce & mcommerce user experience and redesign to enhance user experience. We can help you test and improve your ad copy on various checkout and landing pages to get you more revenue. We can also create custom iphone and Android applications to target mobile users for your products or services.
Find out more about our eCommerce development: